Related posts: acquisition

5 Tricks for Kickstarting Your B2C Lead Generation

5 Tricks for Kickstarting Your B2C Lead Generation

Most every CMO has experienced the pressure, usually from a sales team, to acquire new leads. While we’ve spoken before about the massive importance of customer retention and offering a seamless, top-tier customer experience from the first point of contact onward, the reality is that B2C lead generation is the

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Why Video Changes the Game for Customer Acquisition

Why Video Changes the Game for Customer Acquisition

You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers. 

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