Case Study
American Express Boosts Leads With Interactive Video
American Express knows their Business Gold Card has great benefits. But how to get business owners to notice and understand? The brand tried a truly innovative approach — upgrading their direct mail campaign with a QR code linked to a Personalized and Interactive Video. Here’s how the engaging, mobile-optimized video led to an unprecedented level of response from future customers.
What We Cover
- How American Express added video to a direct mail campaign
- Their strategy for personalizing the message even in the acquisition stage
- Where they used interactivity to let business owners guide the story
- Campaign results compared to the control group without Interactive Video
