Dynamic Video Ads are designed to help you maximize customer acquisition. With data from Facebook, you can deliver a more targeted ad to potential customers.
But what about prospective customers and leads already in your sales funnel who haven’t yet converted? You have some data about them — they’re not just strangers on social media — but they still need nurturing. Maybe you need to know a little more about them to tailor your offers even better.
This is where Personalized Video shines.
You can personalize your video based on the prospect’s name, location, interests, where they’re at in the buyer’s journey and so much more.
Here are some of the ways brands can use Personalized Video to boost sales.
1. Gain new customers with interactive videos.
Don’t have data for prospective customers? No problem. Viewers can update their video by inputting what they want — whether it’s a quote for a loan or the color of a new product — and get a video instantly generated with their custom offer.
Oh, and they can click to purchase straight from the video for a truly seamless customer experience.
2. Increase cross-selling and upselling.
You know what your current customers love about you, but are you giving them everything they need? Leverage CRM data to create dynamic Personalized Videos for every single customer.
With targeted recommendations, personalized, dynamic video content marketing drives real business results, including engagement and conversions. Plus, it adds a human touch to the sales process, boosting customer loyalty for the long term.
3. Create Personalized Videos that are evergreen.
Thanks to Living Video functionality, your dynamic video can auto-update in real time, connecting with live data feeds, such as inventory, and adapting for context, such as viewer location or weather.
You can even have a video display different scenes or products based on what’s in stock or when a customer is watching, say, summer versus winter. Share your dynamic video online, in a mobile app, via SMS, email and more. It will never be out of date.