Huuuge Games surprised fans with their first ever Personalised Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to
How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalised Videos for both
Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the
They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalised Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share
Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalised Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
Personalised Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry.
The demand for personalisation shows no signs of slowing down, especially as we approach a new year. But personalisation isn’t just growing — it’s evolving. Marketers can expect to see noticeable differences in 2023. Think about new privacy laws, technologies and other shifts to the digital marketing landscape. These will
It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven videos. The campaign, launched in collaboration with BT’s Division X Messaging Team and
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