With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It
Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. From clicks and conversion to likes and loyalty, we’ve got a roundup
In a world filled with brands vying for attention, some exceptional players have gone above and beyond to keep their customers hooked. Curious what that looks like?
What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.
In today’s hyper-connected world where attention spans are shorter than ever, businesses must adopt innovative approaches to captivate and retain their customers. This is where an effective customer engagement strategy steps in as an essential ingredient for success.
In the entertainment industry, personalised recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy.
To kick off their 10th year of SMITE, Hi-Rez created a Personalised Video for each player, recapping individual highlights from their last decade of gameplay.
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before.
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