TL;DR
Let’s face it, every additional word I write here risks losing your attention.
Big blocks of text make people tune out before they’ve even given your content a chance.
And yet, so many companies continue to send long text-heavy emails that are not getting read.
Cutting Through 🔪
Personalisation stands out.
Effective personalisation communicates: “This isn’t someone’s message, it’s your message.”
Types of personalisation include names, messaging, offers, data points, and even the style of animation. All aspects of personalisation are uniquely data-driven to maximise impact for each and every viewer.
Motion catches our attention.
The “occipital lobe” (the part of the brain that is involved with vision) is wired to give its attention to things that are moving. This is because moving things are more likely to imminently attack us than non-moving things. So, “Thank you occipital lobe for keeping us safe.”
The Best of Both Worlds
Personalised GIFs give you the best of both worlds:
Animation grabs the viewer’s attention.
Personalisation lets them know, “This is mine.”
Personalised GIFs go directly into an email creating an instant “Wow” experience that stands out and demands attention.
Results
Over 500X improvement in click-through rates when switching from a generic image to a Personalised GIF.*
Conclusion
I’ll wrap this article on how to cut through the email marketing noise (because you’re probably tired of reading and would rather just look at some animation). So, here’s a GIF explaining “What is Personalised Video?”
Samples
