When it comes to digital experiences, personalisation is the new standard. That’s especially true among the rising generation currently filling high school and college classrooms, making personalisation all the more critical for higher education.
To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time
Alfred Hitchcock’s “Rear Window” opens with the rising of a curtain. This is a tribute to classic theater — a rising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a
No player is the same, but there’s one thing they share in common: passion. With this in mind, Ubisoft launched an immersive, multichannel campaign to kick off its new ecosystem of player services, Ubisoft Connect. The campaign celebrated the last five years of gaming, personalized for each player, with the
What Drives Action? We are emotional beings who THINK we’re rational beings. What we buy, who we vote for, even who we choose to marry – are primarily emotional, or “feeling-based”, decisions. People THINK they make decisions based on rationality, but what they are much more likely to do is
“Personalisation” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalised experiences”, “personalised ads”, “personalised communications”, and so on. Then there’s “Personalised Video”, which aims to combine 2 massive internet trends: Video & Personalisation.
TL;DR Let’s face it, every additional word I write here risks losing your attention. Big blocks of text make people tune out before they’ve even given your content a chance. And yet, so many companies continue to send long text-heavy emails that are not getting read.
Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019
Every day at 7 pm, NYC claps. Every day at 7 pm, the city that never sleeps drops everything to recognise and thank our healthcare workers for the selfless love and compassion they show their patients. They’re doing their jobs, but really – they’re doing so much more than that.
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
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