How Eve Online used Personalised Video to Engage Gamers like Never Before

Eve Online used Personalised Video to Engage Gamers

Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019 to increase engagement and retention.

The solution? An end-of-year Personalised Video recap of each player’s stats – “Your Year In EVE” – which players could easily share on social media to ‘humblebrag’ about their hard-earned accomplishments…and maybe even stir up some friendly competition with their fellow players as they kicked off gameplaying in 2020!

CCP turned to Idomoo to create Personalised Videos that would increase gamer engagement and loyalty, as well as social sharing. Each video presented user results for 2019 based on their preferred game playstyle: player vs. player, player vs. environment, or industry. As CCP put it, the videos were a look back at players’ “victories, activities, and mishaps!” Often the most fun to see, gamers on the player vs. player track also received stats on their nemeses and favourite victims.

The user journey for the Personalised Videos was straightforward and required little effort to negotiate, making it more likely that emails would be opened, and videos watched and shared. Players each received a personalised email with a subject line stating their main character’s name and “Your Year in EVE” that directed them to their customised video landing page.

The landing page included a clickable thumbnail of their video, plus call-to-action buttons for downloading and social sharing. Simply clicking on those buttons enabled players to share their videos via Facebook, Twitter, or VK, the Russian social media site.

EVE Online case study

There were a number of challenges to this campaign, including managing more than 30 data points, adjusting the video to support a large number of visuals, and rendering hundreds of thousands of Personalised Videos in the space of a few hours. The biggest challenge, though: The team had only five weeks from kick-off meeting to GO LIVE!

CCP’s campaign was a resounding success. Despite the compressed turnaround time, Idomoo fast-tracked and delivered the creatives, and CCP then used Idomoo’s Personalised Video as a Service (PVaaS™) Platform to successfully set up their videos, using their own data set defined by certain criteria. Idomoo’s industry-leading technology allowed for the rendering of hundreds of thousands of videos in mere hours, a task that would have taken months previously.

The numbers were off the charts and like a seasoned avatar warrior, leapt beyond everyone’s expectations and blew away any competition: Compared to gaming industry standards, the EVE Online Personalised Videos delivered an amazing 7X uplift in CTRs. In addition, the campaign had almost double the view rate, more than triple the open rate, and more than double the CTOR vs. industry averages.

EVE Online personalized videos had an almost double view rate, more than triple open rate, seven times the CTR, and more than double CTOR

“As players in a fast-moving, competitive market with a community who expect digital perfection, we are very impressed with Idomoo’s agility under a significant time pressure and their ability to get their product to market so quickly,” said Sæmi Hermannsson, CCP’s Brand Director on EVE Online. “We are looking forward to future collaborations, where we hope to explore Personalised Video use cases, expand the use case audience based on additional criteria, and make use of Idomoo’s PVaaS™ Platform for other campaigns.”

To learn more about Idomoo’s Personalised Video Platform and how it can help your business increase engagement, loyalty, and retention, check out our video personalisation platform.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Explore More Content

Subscribe to Our Newsletter

Email * Enter Email

Related Articles

6 Ways Your Brand Can Benefit From Hyper-Personalisation

6 Ways Your Brand Can Benefit From Hyper-Personalisation

From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages no longer cut it, with consumers wanting interactions that are relevant, timely and address their specific needs. Hyper-personalization offers brands a way to do exactly that. Leveraging advanced data analytics, automation, artificial intelligence and machine learning, hyper-personalization takes traditional personalization up a notch to deliver individualized experiences to each customer. This strategy helps businesses stand out by delivering the right message at the right time through the right channel. Those who embrace hyper-personalization strategies can expect all kinds of advantages. From boosting customer engagement to strengthening loyalty, here are 6 benefits of hyper-personalization. 1. Enhanced Customer Experience The first and

Read More
What Is Hyper-Personalization and Why Should Marketers Care

What Is Hyper-Personalisation and Why Should Marketers Care?

Did you know that 73% of consumers are willing to share their data with brands if it means a personalized experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalization. According to them, this is because: It simplifies things and is easier to understand. It makes them feel valued as an individual. It saves them time because the information is relevant. It enables them to discover new things of interest. In short, personalization improves and elevates the customer experience. But don’t think it’s just about slapping a customer’s name onto a generic email. We’re talking about hyper-personalization — the next level of tailored experiences that goes beyond basic data. According to Deloitte, when done right, “hyper-personalization can deliver 8x the return on investment on marketing spend and lift sales by 10% or

Read More
Corporate video production is a powerful way to ramp up marketing, engagement, and branding. Learn more!

How To Scale Your Content With Corporate Video Production

If you’ve opened any website or social media app in the past few years, you’ve witnessed firsthand that corporate video is bigger than ever. From humorous mascots on TikTok (we see you, Duolingo) to educational YouTube docuseries to flashy product announcements, companies big and small are leaning on video to engage with their audiences. Let’s look at what corporate video production is, why it’s so important for brands, and how to get started producing video content for your company. What Is Corporate Video Production? Corporate video production refers to the process of creating videos for a company, whether for internal or external use. There are different ways to produce corporate videos, from hiring a video agency to using an in-house animator to leveraging AI to create video content even if you don’t have animation skills or a big budget. We’ll get into a few of these options below, but first,

Read More

Request a Call

Leave your details below, and we’ll be in touch to show you what Personalised and Interactive Video can do for you.