Artificial intelligence is reshaping how we create and engage with content. In fact, the generative AI market is projected to reach $1.3 trillion by 2032. That’s a clear sign of growing momentum behind tools that make content creation — including video — more efficient and scalable.
From generating custom avatars to turning simple prompts to full-blown videos, AI-powered tools are streamlining tasks that once required specialized skills or significant time investments. And at the center of this evolution are AI video APIs.
In this blog, we’re breaking it all down: what AI video is, what APIs actually do and how the two come together. Here’s what you need to know.
What Is AI Video?
As you might guess, AI video involves using artificial intelligence to help create or edit video content. Traditionally, video production has been time-consuming, expensive and often limited to teams with the right tools and expertise. But AI tools have leveled the playing field, making it easier (and faster) than ever to produce high-quality video content.
These AI solutions vary widely in their capabilities. Some specialize in automating video editing tasks like captioning, resizing or enhancing video quality. Others go further, with some AI video generators able to turn a simple text prompt, document or website into a ready-to-share video.
Take this video, for example. It was created by Lucas, our AI video creator, based just on the brand’s website. What might’ve taken a marketing team days (or even weeks) to produce can now be done in minutes.
The result? A smoother workflow, fewer bottlenecks and a lower barrier to entry. Smaller, non-technical teams can now create professional-grade videos with just a few clicks. And plenty are doing just that. For instance, in Q3 2024, more than 1 million advertisers used Meta’s generative AI tools to create over 15 million ads in a single month.
By automating repetitive parts of the process, AI video frees up your team’s time and budget for the creative work that really moves the needle. You get quicker turnarounds, more room for testing new ideas and, ultimately, higher-performing videos because you’re able to iterate quickly and double down on what works.
What Are APIs?
Now onto APIs, or Application Programming Interfaces. The term is a bit technical, so it can help to think of an API like a waiter at a restaurant.
The waiter takes your order, passes it along to the kitchen and then brings your meal back when it’s ready. APIs work in a similar way for software. They’re the set of rules that let different apps, platforms or systems talk to each other and exchange information.
You see them in action all the time. For example, when you log into a site with your Google credentials, an API is what allows your info to be shared securely without you typing everything out again. When the weather app on your phone shows local forecasts, it’s pulling that real-time info through an API from a weather service.
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No doubt, APIs are indispensable. They save time by letting teams tap into prebuilt tools and services instead of building everything from scratch. That means faster innovation, as companies can focus more on what makes a product or experience stand out rather than having to reinvent the wheel.
APIs also keep systems flexible. As needs evolve or better solutions emerge, APIs can be swapped in or out without having to rebuild everything from the ground up — a huge advantage in today’s fast-paced landscape.
And with the rise of generative AI, APIs are playing an even bigger role. They make it possible for platforms to integrate different GenAI tools. In fact, Gartner predicts that by 2026, more than 80% of enterprises will be using generative AI APIs or models or deploying GenAI-powered apps in production environments.
All of which brings us to our next topic: AI video APIs.
What Are AI Video APIs?
We’ve covered AI video and APIs individually. Now let’s connect the dots.
AI video APIs are exactly what they sound like: APIs that let platforms tap into AI-powered video tools. Instead of building everything in-house, companies can integrate with existing solutions that can handle different aspects of the video creation process.
After all, video creation has a lot of moving parts: visuals, text, voiceovers, animations, avatars, background music, timing — the list goes on. And today, there are plenty of AI tools that specialize in each of those elements.
One tool might generate natural-sounding voiceovers using TTS (text-to-speech), while another creates realistic avatars synced to that voice. Others can storyboard a script or may specialize in image-to-video. By tapping into these APIs, platforms can mix and match tools without having to build each one from scratch.
Take Lucas AI Video Creator. He’s built to be a one-stop shop, acting as both producer and director. Behind the scenes, he uses APIs to access the best-in-class solutions for each part of the video workflow. On the front end, he pulls everything together to deliver a finished video, all from a simple prompt.
Using retrieval-augmented generation (RAG), Lucas can also be trained on your brand’s unique content, so every video he produces is accurate and on-brand. Just drop in a prompt and instantly get a ready-to-share video back.
How Can You Use AI Video?
So what can you actually do with AI video? There are plenty of use cases, from making your tutorials and customer service messages more engaging to streamlining your ad production.
For example, you can turn a document — PDF instructions, blogs or even a sales deck — into a fully produced video with a single prompt. It’s a great way to make content easier to understand and more accessible. In fact, when shown both a document and an AI-generated video version of the same content, consumers were 2x more interested in receiving the video.
Here’s a video Lucas generated from a factsheet that a solar tech company, ISIFLOATING, uses to explain their product specs.
Lucas used the information and visuals provided in the PDF and turned it into a video, complete with AI avatar.
You can also take a product or promotion page and generate an on-brand video ad from it. Just paste in the URL and Lucas pulls in relevant content to create a dynamic video, complete with music, text and visuals.
Here’s one created for Elan, a women’s fashion retailer.
And of course, these AI videos are fully editable. You can fine-tune the message, update the visuals, change the music — whatever fits your brand or campaign goals.
One approach that the clients we work with especially love is generating large volumes of AI-powered video ads automatically. You can launch them, test what performs best and iterate quickly, all without needing to rebuild from scratch every time.
Whether you want to scale up content production or just speed up repetitive tasks, AI video APIs make it easy to go from concept to content.
Making AI Video Work for You
Lucas isn’t just another AI tool. He’s a video creator who uses best-in-class solutions, is trained on your brand and powered by our Next Generation Video Platform. From a single prompt, Lucas can generate fully editable, on-brand videos at scale — all rendered in up to 100x real time.
Want to see what Lucas can do for your business? One of our video experts will be happy to show you how it all works.
