Related posts: email

Where To Share Personalised Video To Maximise Reach

Where To Share Personalised Video To Maximise Reach

From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalised Video. The combination of personalisation and video means your message is perfectly tailored to each individual while maximising visual engagement.

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Person holding phone with personalized content

What Is Personalized Content? 8 Places To Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalised experiences, the importance of personalisation can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalised content is the key.

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Illustration of email video marketing

How To Best Use Video in Your Email Marketing Campaigns

Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is

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6 Common Lies About Drip Campaigns

Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip marketing campaign because they truly have the power of producing excellent business results.

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