Related posts: AI

Video AI for Business: A Shift With Impact

Video AI for Business: A Shift With Impact

Video content seems to be everyone’s favorite child these days: your prospects, your customers — even your boss. Brands are clamoring to create more video content. After all, it’s what 83% of people say they want more of. This pressures you to produce more videos more rapidly. Yet, creating videos

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Why Your Business Needs an AI Enterprise Video Solution

Why Your Business Needs an AI Enterprise Video Solution

Producing high-quality video content has always been a challenge for businesses. From high costs to tight deadlines, video creation often requires a significant investment of time, money and bandwidth. But now, thanks to advances in generative AI, the game has changed. No longer do you need an entire production crew,

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How AI Is Revolutionising Personalised Video Creation

How AI Is Revolutionising Personalised Video Creation

Personalised Video content is quickly becoming a must-have for businesses. According to a consumer survey, video is the most memorable type of content from brands, and with nearly 73% of all consumers wanting more personalised communications, the demand for tailored video experiences is clear. Fortunately, advancements in artificial intelligence (AI)

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Hyper-Personalisation Puts the ‘Care’ Back in Healthcare

Hyper-Personalisation Puts the ‘Care’ Back in Healthcare

When a patient is going through the healthcare process, the last thing they want to feel like is a number. Unfortunately, that’s often what ends up happening, but it doesn’t have to be that way. Healthcare stakeholders across the spectrum — providers, payors, and medical device, wellness and pharmaceutical organizations

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How To Use AI Video Production for Marketing

How To Use AI Video Production for Marketing

According to the latest data, 44% of marketers are using AI for content production. On the video side of things, most of that is still focused on video editing, but video creation is the next milestone for marketers to tackle. And with generative AI tools on the rise, marketers will

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What AI Can (And Can’t) Do in Personalised Marketing

What AI Can (And Can’t) Do in Personalised Marketing

Artificial intelligence is fast becoming the cornerstone of personalised marketing, but what piece is it in the puzzle of modern marketing efforts? Quite a big piece, as it turns out. AI has a hand in the creativity, accuracy and timeliness of marketing campaigns in all kinds of industries. From using

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The Ultimate Guide to Hyper-Personalisation in Insurance

The Ultimate Guide to Hyper-Personalisation in Insurance

Insurance companies, along with other financial services industries, have wrestled with two important questions in recent years: How do we attract new customers and keep them engaged, and how do we stay competitive in our market? Our answer to these questions? Hyper-personalization. Personalized messaging can help insurance companies reach younger

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AI Personalisation Examples That Will Surprise You

AI Personalisation Examples That Will Surprise You

Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of

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