Plan International Canada Reaches Donors on a Personal Level

Plan International Canada Reaches Donors on a Personal Level

What’s the endgame of personalisation?

The answer is that there is no definitive answer. The need for a personalised marketing campaign depends on the business agenda of a company, organisation or industry.

In the nonprofit sector, it’s imperative to build and nurture connections with donors to ensure they are motivated to continue their ongoing support.

Along these lines, Plan International Canada — a member of a global organisation dedicated to advancing children’s rights and equality for girls — turned to Idomoo to develop a Personalised Video solution that would strengthen the connection between the organisation and their child sponsors.

Engage, Satisfy, And Retain Donors

Plan Canada identified a subset of high-value child sponsors, many of which sponsored two or more children and had been supporting the organisation for many years. Though many of these donors likely had the capacity to increase their financial support, they had not received much special treatment or recognition to justify an additional investment.

With the goals of donor engagement, satisfaction and retention in mind, Plan Canada intended to make their most loyal and committed donors feel appreciated. Doing so would assure them that their donations had a meaningful impact on the lives of their sponsored children and their entire communities.

Donors Like To Share How They Care

Plan Canada theorised that while many of their donors would be unlikely to boast to friends about their generosity, a Personalised Video would be shareable. After all, it’s not bragging. It’s a lot more like sharing a special card or gift someone gave you.

Idomoo’s Personalised Video campaign for Plan International Canada used each donor’s name, along with information about their history with the organisation and the impact of their sponsorship, to create an emotionally resonant, uniquely targeted video, incorporating visualisations of each donor’s contribution to children around the world.

“We talk a lot about how to enhance and customise the experience for our donors to keep them engaged and committed to the cause, but struggled to find a solution that would work on a mass scale, until we discovered Idomoo’s Personalised Video solution.”

– Rachel Boro, Marketing Manager, Recurring Gifts at Plan International

plan international canada

To encourage donors to click on their video, each landing page contained a personalised thumbnail of the video, thanking the viewer for their donation even before they clicked to watch.

With personal touches like these, Plan Canada was able to effectively show their gratitude. They were able to thank everyone for their individual contributions with a meaningful message, showing donors their support did not go unnoticed.

A Win For Plan Canada

Idomoo measured Plan Canada’s Personalised Video campaign through open rates, click-through rates, video completion rates and the number of social media shares.

The campaign proved to be successful beyond Plan Canada’s expectations. Open rates and video completion rates were over 50% above predicted levels.

In addition, donors turned to social media to share their videos with followers. Plan Canada reached a share CTA rate of 10% with the campaign.

And they loved it. “It was an absolute pleasure working with the Idomoo team on this project,” said Rachel Boro, marketing manager for Recurring Gifts at Plan International. “This was a project that was high risk, given the level of personalisation, with a high reward in terms of really surprising and delighting our donors.”

Engaging donors using Personalised Video in order to reinforce their emotional connection to the good their donations accomplish is a great way to put technology to use in order to drive good.

And other nonprofits have also leveraged the magic of Personalised Videos. Thanking members with a message that makes them feel valued in a video they can easily share with others has become the perfect tool for organisations like UNICEF – The United Nations Children’s Fund. They used the technology to similar effect by thanking donors for their gifts and helping to convert them into recurring donors.

Giving Back With Dynamic Video

Taking customer experiences to the next level with Personalised Video can be advantageous to any company or industry, but Plan Canada’s and UNICEF’s experience shows how it can also be used as a force for good in the world.

By reaching every member on a personal level, you can inspire them to continue their commitment to your cause — all while building stronger, 1:1 connections. See how Idomoo can put the power of personalisation to work for you.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter

Explore More Content

Related Articles

5 Quick Tips for Getting Started With Personalised Video

5 Quick Tips for Getting Started With Personalised Video

When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want

Read More
How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no

Read More

Enhancing Your Digital Customer Experience: A Guide for Success

With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied and loyal. And the best way to do that is to provide them with an amazing CX. That’s why we’re exploring some of the top strategies and insights for customer experience enhancement. But first, let’s delve into why a well-crafted digital CX is so essential to modern business success. What Is Digital CX and Why Is It Important? As digital landscapes shape our daily lives, nailing the digital customer experience has become a must for businesses. But what exactly is it? Digital CX is the culmination of all the interactions and engagements customers have with your brand through digital channels.

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.