Consumer Goods are Going Digital via Personalised Videos

Consumer Goods are Going Digital via Personalised Videos

Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers – ever be personalised?

Here at Idomoo, where we create personalised videos, our team was determined to learn the answer. As part of our quest, we partnered with leading brands (Cadbury and Johnny Walker), ad agencies (Saatchi and Ogilvy), and IoT tech platforms (Evrythng.com) to find out.

Our aim was to create an intersection between the IoT and video narratives, by essentially connecting stories to personalised data. To achieve this, we traveled back a decade or two, and examined how personalisation once thrived in the context of gift giving.

Gift- giving of the Past

Before the advent of online shopping, if you wanted to buy a box of chocolates or bottle of aged whiskey for a friend, you’d likely walk into an actual shop, purchase the gift, and attach a nice handwritten note.

Today – particularly, if that friend lives thousands of miles away, you can buy these same gifts online, and choose from hundreds of options and special offers.

A few clicks are all it takes to purchase the gift, and have it delivered to your friend by FedEx within 24 hours. Online retailers spend millions on digital advertising, branding and social campaigns to stand out from the crowd and capture your attention while shopping online.

Is Technology Killing Brand Loyalty?

This is just one example of how technology has created unimaginable economies of scale and reach at the expense of customer engagement and brand loyalty. Unlike the past, relationships between brands and consumers today exist through a screen, and gifts once considered personal are reduced to transactions.

Technology was designed to enhance user experience, increase engagement, and better connect people to relevant products and services – so where did it go wrong?

Bringing back Customer Engagement and Loyalty Through Technology

Idomoo’s goal was to bring personalisation back to gift giving by connecting people with meaningful touch points. We worked with the teams at Cadbury and Johnny Walker to create personalised, real-time, gifting videos for consumers worldwide – a result of creative thinking and innovative technology.

Our first campaign was with Cadbury in India, South Asia, and Australia, for which we partnered with Ogilvy and Saatchi. Once consumers clicked via Facebook Connect, Idomoo Social used photographs and data from their profiles to build personalised videos – connected to chocolate boxes!

For the Johnny Walker campaign, we cooperated with Evrythng, an award-winning IoT cloud platform that connects any consumer product to the web. The combination of Evrythng’s IoT platform and Idomoo spawned thousands of personalised gifting videos between family members in Vietnam, who wanted to give each other a bottle of Jonny Walker.

The Potential of Personalised Video for Brand Engagement

The truth is, combining IoT and personalised video has so much potential that it’s almost impossible to grasp. In both campaigns, we strengthened the relationship between consumers and leading CPG brands, which ultimately enhanced brand value and the digital connection that exits between the two.

In the future, each unique product – from shampoo to a smartphone, will have its own digital identity. Attributes such as location, features, or connection to a consumer can be used to develop branded and personalised videos as in the examples above.

The potential that lies in this combination is exponentially larger than the current version of one-to-many or brand-to-consumer marketing scopes. Scalable and open cloud based solutions such as Idomoo’s personalised video engagement platform have the opportunity to support such initiatives.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Explore More Content

Subscribe to Our Newsletter

Email * Enter Email

Related Articles

How To Turn Your Webpage Into a Video With AI

How To Turn Your Webpage Into a Video With AI

Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a video? After all, video is the most in-demand form of digital content, accounting for over 80% of web traffic and 12x more social shares. Given that this isn’t a Disney movie, there’s no magic wand, but fortunately, there is AI. And with our AI, you can turn any webpage into a video in a matter of seconds. We’ll share an example of how it works below and highlight some of the benefits of our Enterprise AI Video solution, the only secure, scalable AI video tool that handles end-to-end video production. Basically, the AI does the work so you don’t have

Read More
Hyper-Personalisation in Retail: Why the Hype Is Right

Hyper-Personalisation in Retail: Why the Hype Is Right

Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred delivery times and payment methods are already set. This, my friend, is hyper-personalization in action in the retail sector. Hyper-personalization goes beyond traditional personalization by using advanced data (and sometimes even artificial intelligence) to tailor every aspect of the shopping experience to individual preferences and behaviors. For marketers, this means tapping into detailed customer data to create highly relevant and engaging campaigns, which boosts loyalty and sales. Let’s explore how hyper-personalization is changing retail, the tech behind it and how you can implement it effectively. Hyper-Personalization: A Bird’s-Eye View In the past, personalized marketing has been used as a way

Read More
Exploring AI Personalisation for Ecommerce

Exploring AI Personalisation for Ecommerce

Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI personalization. AI personalization is changing the way businesses engage with current customers and attract new customers. AI makes it possible to create tailored experiences and personalize outreach and marketing collateral. Let’s Rewind: What Is Personalization, Anyway? Before we dive into the depths of AI, let’s first set the foundation. What is personalization? Personalization is when you use data to provide your customers with a brand experience that’s tailored to their unique preferences and relevant to their interests. We’ve all received emails that include our first name or been served ads for something we were just looking at (and subsequently wonder

Read More

Request a Call

Leave your details below, and we’ll be in touch to show you what Personalized, Interactive and Enterprise AI Video can do for you.