Idomoo Introduces Personalised Video Engagement Platform to Accelerate Brand-Consumer Connection

Idomoo Introduces Personalised Video Engagement Platform to Accelerate Brand-Consumer Connection

Gives Customers Highly Relevant, Meaningful and Emotional Experiences

NEW YORK, Dec. 2, 2014 /PRNewswire/ — Idomoo announced today the availability of its next generation Personalised Video Engagement Platform for customer success, marketing and loyalty programs.

Idomoo personalized video

“In a world of digital communication overload, where customers are tuning out marketing messages, our mission is to help brands excel at customer engagement, allowing them to stand out, penetrate, and be effective and relevant,” said Yaron Kalish, Idomoo’s CEO and co-founder. “Every day, Idomoo’s platform delivers millions of personalised videos to help industry leaders to penetrate, expand, and support acquisition, onboarding, bill/statement explanation, upsell, contract renewal, and loyalty programs for increased customer lifetime value.”

Idomoo’s personalised videos generate the highest consumer engagement known in the industry, boosting open and click-through rates and conversions, with a 72% click-through rate in a recent Tim Fiber (ISP) campaign, 37% reduction in early churn for Cricket (telecom) and 33% conversion for Cadbury (retail). Idomoo customers range from telecommunication and utilities to banking, insurance and other industries, including many Fortune 500 companies.

“Idomoo personalised video campaign drives greater brand loyalty. There’s a proven link between brand loyalty and increased revenue, and Idomoo Personalised video campaigns help us connect those dots,” says Flavio Lang, Director, Tim Fiber Brazil.

Idomoo’s secret sauce is the combination of high quality video and big data personalisation, delivering a visualised content channel that is easy to digest and highly relevant to an individual customer. The Idomoo platform enables brands to engage through emotional videos; connect with relevant, meaningful content; and satisfy, explain, and grow brand affinity, restoring the personal brand–consumer connection.

Today Idomoo introduces a comprehensive personalised video engagement platform that includes:

  • Real-time video engine – Cloud-based video generation machine for seamless blending of advanced personalisation elements.
  • Data personalisation – Simple integration with your CRM data or CSV file to generate customised content in real time.
  • Idomoo Social – Use social media customer profile for compelling personalised customer engagement.
  • Multi-channel distribution – Gain extensive reach across multiple channels anytime, anywhere: email campaigns, text messages, personal web portals, social feeds, advertising, and IPTV.
  • Data analytics – Make informed decisions by consistently tracking and measuring results and ROI through our integrated analytics.
  • Self-service templates and APIs – Utilises Idomoo technology through open APIs to create video templates on your own or leverage our pre-designed video templates.

About Idomoo
Idomoo helps brands deliver on the promise of customer personalisation: moving each customer to action by addressing them individually with relevant experience that matter. In a world of endless stream of content, Idomoo’s Personalised Video excels customer communication to be effective and relevant. Millions of Idomoo Personalised Videos were created to fuel customer satisfaction, acquisition, retention and brand loyalty. With Idomoo organisations are able to inspire their audience and grow their business. Leaders in Telecommunication, Utilities, Banking, Insurance and other industries benefit every day the outstanding value of Idomoo’s Personalised Videos for marketing, customer success and brand loyalty programs. Learn more about Personalised Videos.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

The Importance of Data Security for Personalised Video

The Importance of Data Security for Personalised Video

Personalised Video combines the power of personalisation with everyone’s favourite type of media: video. As with any form of content, adding personalisation requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalisation is a boon for the digital experience. Research shows that personalisation boosts ROI, and most consumers want personalisation. In fact, they’re 72% more likely to share data with brands if it allows for a more personalised experience. But anytime you’re using personal data, it’s important to be careful with it. That’s especially true in industries like healthcare and finance where data is even more sensitive. There’s no way around it: personalisation demands data security. Personalised Video is no different. When you’re choosing your Personalised Video provider, make sure their level of data security meets your needs. This article outlines the robust security protocols

Read More
Top 11 Interactive Video Software Tools To Try in 2024

Top 11 Interactive Video Software Tools To Try in 2024

When it comes to digital content, Interactive Videos are experiencing a surge in popularity, becoming a powerful tool for businesses and creators. Notably, a staggering 79% of consumers express interest in receiving Interactive Videos from brands, and this interest reaches an even higher level, at 88%, among the younger demographic of Gen Z and millennials, as well as high-income earners. The good news? You don’t need a Hollywood-level production team to unlock the potential of Interactive Videos. There are now plenty of user-friendly software and tools that make it easy to integrate interactive elements into your content with just a few clicks. To help you get started, we’re unveiling the top 11 interactive video software solutions that can help you elevate your content. But first, let’s break down what interactive video software is. What Is Interactive Video Software? Interactive video software is the technology that transforms traditional linear videos into

Read More
How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.