Idomoo Introduces Personalised Video Engagement Platform to Accelerate Brand-Consumer Connection

Idomoo Introduces Personalised Video Engagement Platform to Accelerate Brand-Consumer Connection

Gives Customers Highly Relevant, Meaningful and Emotional Experiences

NEW YORK, Dec. 2, 2014 /PRNewswire/ — Idomoo announced today the availability of its next generation Personalised Video Engagement Platform for customer success, marketing and loyalty programs.

Idomoo personalized video

“In a world of digital communication overload, where customers are tuning out marketing messages, our mission is to help brands excel at customer engagement, allowing them to stand out, penetrate, and be effective and relevant,” said Yaron Kalish, Idomoo’s CEO and co-founder. “Every day, Idomoo’s platform delivers millions of personalised videos to help industry leaders to penetrate, expand, and support acquisition, onboarding, bill/statement explanation, upsell, contract renewal, and loyalty programs for increased customer lifetime value.”

Idomoo’s personalised videos generate the highest consumer engagement known in the industry, boosting open and click-through rates and conversions, with a 72% click-through rate in a recent Tim Fiber (ISP) campaign, 37% reduction in early churn for Cricket (telecom) and 33% conversion for Cadbury (retail). Idomoo customers range from telecommunication and utilities to banking, insurance and other industries, including many Fortune 500 companies.

“Idomoo personalised video campaign drives greater brand loyalty. There’s a proven link between brand loyalty and increased revenue, and Idomoo Personalised video campaigns help us connect those dots,” says Flavio Lang, Director, Tim Fiber Brazil.

Idomoo’s secret sauce is the combination of high quality video and big data personalisation, delivering a visualised content channel that is easy to digest and highly relevant to an individual customer. The Idomoo platform enables brands to engage through emotional videos; connect with relevant, meaningful content; and satisfy, explain, and grow brand affinity, restoring the personal brand–consumer connection.

Today Idomoo introduces a comprehensive personalised video engagement platform that includes:

  • Real-time video engine – Cloud-based video generation machine for seamless blending of advanced personalisation elements.
  • Data personalisation – Simple integration with your CRM data or CSV file to generate customised content in real time.
  • Idomoo Social – Use social media customer profile for compelling personalised customer engagement.
  • Multi-channel distribution – Gain extensive reach across multiple channels anytime, anywhere: email campaigns, text messages, personal web portals, social feeds, advertising, and IPTV.
  • Data analytics – Make informed decisions by consistently tracking and measuring results and ROI through our integrated analytics.
  • Self-service templates and APIs – Utilises Idomoo technology through open APIs to create video templates on your own or leverage our pre-designed video templates.

About Idomoo
Idomoo helps brands deliver on the promise of customer personalisation: moving each customer to action by addressing them individually with relevant experience that matter. In a world of endless stream of content, Idomoo’s Personalised Video excels customer communication to be effective and relevant. Millions of Idomoo Personalised Videos were created to fuel customer satisfaction, acquisition, retention and brand loyalty. With Idomoo organisations are able to inspire their audience and grow their business. Leaders in Telecommunication, Utilities, Banking, Insurance and other industries benefit every day the outstanding value of Idomoo’s Personalised Videos for marketing, customer success and brand loyalty programs. Learn more about Personalised Videos.

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