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How Personalized and AI Video Supports Employee Training and Culture
Need to motivate your team? Onboard new hires? Upgrade your L&D? Here’s how video fits in your toolkit.
How To Nail Your Video Content Strategy
We’re living in a fast-paced world, and video is the best medium for communicating messages at tempo. Whether it’s a warm welcome or an in-depth explanation, it’s clear that customers want more video content from brands — over 60%, to be exact. And it’s no secret that this strategy pays
How the Higher Ed Industry Is Embracing Personalized Video
A version of this article appeared in the news. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top
Year-In-Review Video Campaigns: Why Your Brand Needs Them
We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as
The Video Hack Gaming Brands Are Using To Reengage Players
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last
How To Build Brand Loyalty that Lasts in Today’s Digital Age
Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between
5 Top Tips for Boosting Your Customer Lifetime Value
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
Idomoo and Lewis University Win Gold in dotCOMM Awards
Our Personalized Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalized to every viewer’s relevant financial aid awards, addressing one of the most
Retention Marketing: Tips and Tricks for Long-Term Loyalty
While many business owners focus on marketing their products and services to new customers, it’s important to pay attention to the customers that you already have. Your current customers are a source of repeat sales, whether you’re selling physical goods or digital marketing services. Good retention marketing practices help you
Video From Brands: A Must-Have According to High-Value Consumers
A new survey, conducted by Arlington Research and Idomoo, uncovers insight into consumers preferences when it comes to brand communications. Of the key takeaways, one interesting finding is a pattern among high-value consumers. Over 60% of customers want brands to send them more videos. But who wants video the most?
At a Crossroads: How Do You Communicate With Customers?
A version of this article originally appeared on Tech12. Today’s consumers are no longer brand loyal. Unlike the exhausting attempts of my parents’ generation to replace the cable company or their bank, the new generation of consumers can replace the service of any company with the push of a button.
The Financial Times Increases Subscriber Engagement With Personalized Video
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers
Video as an App: For Surveys, Shopping, Forms, UGC and More
Think about video. What comes to mind? Most likely, it’s a passive experience. Popcorn in hand, you click to watch a video, sit back and enjoy. But with the latest tech, video is so much more. Now, it’s where you go to get something done — just as you’d go
Clear Communication in Financial Services: The New Mandate
The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that
Why Healthcare Providers Must Rethink the Patient Experience
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
Pension Inertia? Communicate Better To Drive Engagement
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to