Ubisoft Drives Player Reactivation With Personalised Video
Gamers will tell you that the game is about more than the challenges and achievements. It’s community. And Ubisoft, with its massive base of over 100 million players, knows this better than most.
To boost engagement and especially retention, they launched a global campaign involving videos personalised for nearly 5 million players and infographics personalised for 100 million players. The results were astounding, but you’ll have to download the case study to hear how it worked.