While many business owners focus on marketing their products and services to new customers, it’s important to pay attention to the customers that you already have. Your current customers are a source of repeat sales, whether you’re selling physical goods or digital marketing services. Good retention marketing practices help you
The world of marketing is rapidly changing. Today’s consumers are more digital than ever, and they’re expecting brands to keep up. At the same time, consumers are also becoming increasingly savvy with their devices and are navigating through the digital landscape with ease. To meet these changing consumer expectations, you
The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
Churn management is an important component of any business. Retaining customers is more costly than acquiring new ones, so it’s vital that you understand how to keep your current clients happy and engaged. To help your business drive long-term loyalty, we’ll cover how to perform and optimise churn management by
The travel industry is changing. COVID-related travel restrictions are slowing down, and revenge travel — or a surge in consumers looking to go all out on their next vacation — is on the rise.
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalised emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers recommend their bank up to 6x more, spend 25% more (on average) on their credit cards and are less likely to switch to a competitor, according to a study by Bain & Company. It’s
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
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