As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI audio denoisers to talking AI avatars.
But there’s only one service that makes a complete video in minutes based on nothing more than a simple text prompt. Say hello to Lucas, the world’s first end-to-end AI video creator.
Launched in 2024, Lucas is the easiest and fastest way to generate AI videos, no tech skills required. In a matter of moments — less time than it takes to boil an egg — you have a finished professional video ready to share with the world.
And prompts can be more than text. You can drop in a document to convert to a video or use a website, as in the webpage to video ecommerce example below.
Here’s What Makes Lucas Unique
So how is Lucas different from other AI video tools? There are 6 things that make Lucas stand head and shoulders above those other guys.
1. Radical Simplicity
No other AI video tool on the market today creates a complete video as quickly and easily as Lucas. Some, like Runway or Synthesia, only provide one part of a video, such as the footage or an avatar. Others, like LTX Studio, require much more advanced video editing skills from their users.
With Lucas, if you can type, you can make a video. And that video comes with all the relevant production assets, such as:
- Script
- Voiceover
- Footage
- Music
- Avatar (optional)
- Interactive CTA (optional)
Editing your video is just as easy. You can swap footage, change the script, animate images or even upload your own narration.
Think of Lucas as your own personal movie producer. He’s an autonomous AI agent, trained in the art of producing engaging videos. He connects with other tech tools, from AI imagery to text-to-speech so you don’t have to worry about the details. Just say what you want and get the finished product delivered
Here’s an example video created from a simple text prompt about the best places to visit in NYC. Give it a watch and see what you think!
2. Corporate Friendliness
Lucas was made for businesses. That means every video he creates is automatically on brand, and he runs on our certified secure platform.
He uses custom visual frameworks built around your brand guidelines. Think tone of voice, logos, fonts, colors, the whole package. Lucas can even learn from your in-house design team.
Want to make sure your messaging is spot-on? (Of course, you do. Accuracy is the No. 1 concern when it comes to AI video.) Lucas connects with your internal knowledge base to pull from approved content, including:
- Product decks
- Sales enablement docs
- Support guides
- Even your website
That’s the power of retrieval-augmented generation (RAG). Instead of relying on generic web content, Lucas uses your branded materials to create videos that are on message every time.
You can turn any webpage or PDF into a compelling video — FAQs, training material, marketing collateral — anything. And because Lucas is so easy to use, anyone on your team, from Sales to HR, can create their own videos on demand, without compromising on quality.
3. Personalization
McKinsey & Company reported that businesses that do personalization well earn 40% more revenue. We won’t bore you with every personalization stat on the internet (but, trust us, there are a lot — especially for Gen Z). But suffice it to say that personalization is essential for customer communications.
Fortunately, with Lucas, you can personalize even millions of videos. He’s the only AI video generator on the market that lets you personalize at scale like this.
Here’s what that could look like:
- A personal welcome video for every new user
- A product recommendation video based on purchase history
- A thank-you or happy birthday video with your customer’s name
Essentially, Lucas generates the video creative, and then our Next Generation Video Platform handles the personalization as we have for hundreds of brands for well over a decade.
If you’re curious about more use cases, browse some of our favorite Personalized Videos for inspiration.
It’s a great way to boost CX and drive long-term loyalty.
4. Real-Time Rendering
AI video tools are all about convenience, and part of that means saving you time. How long do you want to wait for your AI video? Seconds? You got it. Lucas is all about speed.
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Thanks to our industry-leading rendering engine, Lucas is able to generate videos instantly. No infinite loading bar here, just the video you need when you need it — now.
And he handles edits just as speedily. Time is key in the video editing stage so you can iterate quickly. Waiting several minutes (or hours) for each edit to render isn’t an option, so Lucas does it fast.
This is the same rendering engine that has powered video campaigns for major brands like Ubisoft and Google, so scale is no issue. It also helps us keep rendering costs low so Lucas has more production budget to play with to ensure that the quality of his videos keeps improving over time.
5. Video, Not Code
Here’s another differentiator that may not be as obvious. Not every tool on the internet that says it makes a video makes an actual video — an MP4, MOV or other movie file. Lucas creates real videos.
We wrote a whole blog post explaining how video is different from “video” produced from code (think HTML and CSS or JSON as with Lottie). Benefits of using video include higher quality and creative flexibility, easy social sharing, enhanced security and the ability for anyone to work with it, enabling self-serve capabilities for brands and agencies.
If you’re working with another AI video tool, make sure it’s creating actual video files for you. A good test is whether you can download your file for offline viewing.
6. Creative Customization
Lucas’ visual framework isn’t a template. He pulls from a variety of custom styles and consults user-provided brand guidelines and rules before generating the video. He can also learn from human designers, making his visual styles even more aligned with your brand.
And you have full creative control. Lucas is happy to step aside and let you edit your video to your heart’s content.
- Edit your script, voiceover artist, color palette, tone and more.
- Upload your own voiceover.
- Select images to animate, turning them into video clips.
- Include personalized interactive CTAs.
- Add brand guidelines to ensure videos are on brand.
There are unlimited combinations of style, colors and designs. These aren’t just video scenes stitched together with simple text overlays or synthetic avatars. It’s a one-of-a-kind video that’s endlessly customizable.
As one YouTuber explains it, “these options give you complete control over the creative direction of your video.”
That’s the magic of AI video — the flexibility and convenience to create exactly what you want quickly. And that’s what Lucas does.
Types of Video Lucas Can Create
Brands and creators across industries have worked with Lucas to create shareable AI content to meet a host of video needs. That includes everything from travel montages to donation requests to internship invitations about antimicrobial chemotherapy.
There are so many use cases Lucas can help with. Here are the most common kinds of AI-generated videos.
- Explainer videos: Often to explain a product or service
- Ads: Using a dedicated AI brain with ad-specific durations and formats
- Sales videos: Can be personalized for automated follow-ups
- Training videos: Ideal for employee learning and development
- Social media reels: Customizable by platform
Of course, these video categories are only the beginning. If you can dream it, ask Lucas to do it.
Why Use AI Video?
There are a few reasons you might want to use a powerful AI video creator like Lucas. The first one we mentioned briefly above, but it bears repeating here.
Save Time Making Videos
The best AI video generators help you make videos faster. They automate the simpler parts of the video creation process, allowing you to focus on the higher level aspects — like deciding what your video should be about. This optimized workflow saves time and effort, helping you produce videos efficiently without compromising on quality.
AI technology also speeds up the editing process, a critical part of post-production. With a beginner-friendly video editing experience, users can make changes to their video instantly, finishing it that much quicker.
For example, the AI video ad below took just minutes to make with Lucas, including edits and animating one of the images.
Elevate Video Quality
AI technology is still in its infancy (if you consider how long it will likely live), so there’s a lot of room for growth. A skilled video editor with 20 years of experience will most certainly create a better video than an AI can out of the box.
However, like most AI tools, it’s all about how you use them. AI video services run the gamut and can handle a range of tasks. For example, some generative AI models can upscale low-resolution footage, improve color grading, and reduce noise for a visually stunning video. A tool like Lucas improves quality by giving video creators a professional video to start from that they can easily modify with our intuitive editor.
Learn how to work with AI video makers to create high-quality videos efficiently and effectively.
Boost Engagement
Having video in your digital content strategy is essential if you want to drive engagement. It’s the most popular form of content online, especially helpful when you’re trying to communicate complex info and get people to understand it.
Did you know? Consumers are 3.5x more likely to prefer video when a brand needs to explain something complicated, such as details of a new program they signed up for. A quick tutorial or training video makes it visual rather than a painful slog through paragraphs of text.
Engagement is also frequently correlated to output, and as we mentioned above, AI-driven tools can help you ramp up video content creation. Create shareable videos for various social channels or A/B test different video ads. When scale is no problem, there’s a lot more potential for iteration and improvement.
The right AI video creator can also increase engagement per video simply by adding interactivity. Whether it’s RSVPing for an event or subscribing to your newsletter, you probably have a next step in mind for your viewer. Make your video interactive with a clickable button to instantly boost engagement. (This is something Lucas does that you won’t find in traditional videos.)
The Future of AI Video
We expect the demand for AI video to only grow going forward. Interest has more than doubled from the start of 2024 to the start of 2025 if global search volume from Google Trends is any indication.
Our State of Video Technology survey showed the highest interest in AI video among younger and more affluent consumers. Among high earners, 70% say they’re interested in getting AI videos from brands. That number rises to 77% for Gen Z and millennials. As these are the two early adopter segments when it comes to video tech, their responses suggest that this preference will become more mainstream in future.
And Lucas is ready for it. He’s constantly evolving, and new features are added on an ongoing basis. You never know what Lucas will learn to do next.
One thing’s certain — as the next trend in video technology continues to build steam, we’ll be right there at the forefront as always.
