FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
4 Reasons Why You Shouldn’t Ignore the Importance of Customer Retention
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain
The Rise of Context Marketing and How Video Can Help
In 1996, Bill Gates wrote an essay titled, “Content Is King,” coining a phrase that would be used for decades. Today, content’s rule over our lives is undeniable, with content marketing now an essential strategy for businesses. Unfortunately, with both brands and consumers constantly creating content these days, the world
Dynamic Customer Engagement and How To Think Customer-First
Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s
5 Smart Ways Brands Are Using Video in Their Marketing
It’s undeniable that video is an important tool for online marketing: It humanizes your brand, boosts engagement and brings customers closer to your brand message. A well-crafted video marketing strategy can also increase conversions and sales for ecommerce sites, helping them showcase their products and tell their brand stories. Because
What Is Personalized Content? 8 Places To Leverage It
When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalized marketing can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key. We’ll share
Social Media Video Marketing: Why Your Business Needs It
Video is now a key component of any social media platform. Facebook is experimenting with new video features. LinkedIn is incorporating video into its own interface. And TikTok has won over demographics of all ages with their short, snackable videos. To effectively engage your own customers on social media, then,
The Art of the Upsell: 6 Steps To Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. According to a HubSpot survey, 72% of salespeople say that upselling drives up to 30% of their revenue, making it one of the most effective sales strategies in a company’s toolbox. When done right, upselling
The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is certainly changing how we connect with individuals, the concept can be a bit confusing at first. Is it
20 Personalized Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. Over 70% of consumers say they only engage with marketing tailored to their interests,
How To Use Emotional Marketing With Video for Great Results
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful, emotional connections even harder, especially between brands and consumers. A study conducted by PwC found that 59%
Why Video Changes the Game for Customer Acquisition
You’re more likely to do business with someone you’ve got a good feeling about, right? It’s human nature: We trust what feels welcoming and approachable. Effective customer acquisition efforts are all about creating that positive, familiar relationship with someone even before they become a paying customer. If you’re thinking that
How To Successfully Leverage Video Distribution
Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77
Why CX Is the Key for Travel Brands Looking To Stand Out
The travel industry has grown rapidly, with more people traveling than before. Global travel and tourism revenue hit $916 billion in 2024 — and it’s only going up from here. The market is projected to grow by 4% annually, reaching $1.11 trillion by 2029. As travel surges and competition heats
How Video Is Driving Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
Using Personalization in Sales: How To Do It (With Examples)
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships,