FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
What Drives Customer Engagement? How Psychology Should Influence Your Strategy
Customer engagement is a key driver of business success — and it’s significantly driven by psychological and behavioral aspects of human interaction. That’s why leading companies are increasingly using behavioral psychology principles to design products and services that boost customer satisfaction and build lasting relationships. By understanding the importance of
How To Build Brand Loyalty that Lasts in Today’s Digital Age
Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between
Predicting Churn in Financial Services: How To Keep Customers Longer
Picture this: A customer who has been with your company for years suddenly decides to leave. Ouch. That’s what we call churn, my friends, and it can hit a company where it hurts the most — right in the bottom line. Also referred to as customer attrition, churn is the
The Secret to a Customer-Centric Digital CX Strategy
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
Mastering Churn Analysis To Keep Your Customers Coming Back
Have you ever wondered why some customers leave your business, never to return? That’s what we’re here to talk about today: churn. Also known as customer attrition, churn happens when customers stop doing business with a company. It’s a crucial metric for any business as it directly impacts revenue growth
Customer Retention Definition: Here’s What You Need To Know
Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an
6 Common Myths About Drip Campaigns
Email drip campaigns are an essential part of any email marketing strategy, helping businesses stay top-of-mind and guide customers toward a specific action. When done well, these campaigns can not only nurture new leads but also engage existing customers, increasing retention and reducing churn. We’re huge fans of a well-executed
Do You Need a Video Production Company To Create Quality Videos?
These days, businesses of all sizes are making video part of their core marketing strategy. Video marketing content is a great way to connect with your audience and attract new customers. But do you need a professional video production company to accomplish that? High-quality marketing videos can help grow brand
Could an AI Video Training Platform Be the L&D Solution You Need?
So this is a familiar problem. Training is supposed to help people do their jobs better. But too often, it turns into a pile of content that’s seldom used and remembered even less. Long PDFs. Outdated slides. Training videos that have nothing to do with your company and feel prepackaged
How Lucas Powers AI Video Inside Samsung VXT Canvas
For years, digital signage has been getting bigger, brighter and sharper. But video content? That’s been a bottleneck. Screens have evolved faster than the way brands create for them, which is why signage often feels generic and just plain ignorable. Video catches attention, but creating and updating those videos takes
Plan International Canada Reaches Donors on a Personal Level
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
The Future of In-Store Video Is Here: Real-Time, Personalized, AI-Driven
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
How Using AI for L&D Powers Smarter, More Scalable Learning
Learning and development teams are under pressure. They’re expected to onboard faster, close skill gaps sooner, support continuous professional development and prove impact — all while teams become more distributed and roles evolve faster than training programs can keep up. This is where using AI for L&D has moved from
AI and Email Personalization: The Pen Pal Approach to Email Marketing
There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized
7 Inspiring Employee Onboarding Video Examples
It’s finally here — the much-anticipated day one of your new job. You’re a mix of nerves and caffeine, ready to make a killer first impression. But instead of diving into the company culture or meeting your new team members, you’re handed a 50-page PDF of company policy and a