FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
The Future of In-Store Video Is Here: Real-Time, Personalized, AI-Driven
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
How Using AI for L&D Powers Smarter, More Scalable Learning
Learning and development teams are under pressure. They’re expected to onboard faster, close skill gaps sooner, support continuous professional development and prove impact — all while teams become more distributed and roles evolve faster than training programs can keep up. This is where using AI for L&D has moved from
AI and Email Personalization: The Pen Pal Approach to Email Marketing
There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized
7 Inspiring Employee Onboarding Video Examples
It’s finally here — the much-anticipated day one of your new job. You’re a mix of nerves and caffeine, ready to make a killer first impression. But instead of diving into the company culture or meeting your new team members, you’re handed a 50-page PDF of company policy and a
Virgin Atlantic Accelerates Video Production by 75% With Lucas AI Video Agent
When internal communications are time-sensitive, complex and deeply personal, getting the message right matters just as much as getting it out fast. That was the challenge Virgin Atlantic faced when communicating an important pay offer to its cabin crew — and it’s where our AI-powered Personalized Video proved to be
Are Personalized Video Ads the Future of Advertising?
Generic video ads are fighting a losing battle. When every brand is shouting the same message to the same audience, it’s just noise — like Times Square in your digital feed. And consumers hate it. New research shows that 81% of consumers ignore irrelevant marketing messages. That means if you
Which Corporate Training Video Style Is Right for Your Team?
Let’s be honest: Corporate training has a reputation problem. Just those 2 words together can make an otherwise happy and carefree employee feel a quiet sense of dread stealing over them. For years, it meant long in-person sessions with dense documentation. There were folders, print-outs and Post-it notes. So much
How AI Video Avatars Add a Human Touch
If you’ve spent any time around AI lately, you’ve probably encountered an avatar. These lifelike virtual presenters can live anywhere in the digital world, but they’re especially popular in AI videos. They show up on screen at key points to explain, guide, teach, welcome and reassure. Done well, they create
The Ethics of AI Video: Guardrails, Compliance and Trust
If you’re following the AI conversation in our rapidly evolving digital world, you know ethical dilemmas (and the impassioned internet conversations around them) aren’t infrequent. On the AI video side of things, the ethics are less dramatic. At least, we don’t have to wonder if a robot maid can drop
How AI Ecommerce Personalization Is Redefining the Online Shopping Experience
Been shopping online recently? Maybe you’re one of the 69% of people who shop at work (I won’t tell if you won’t). Or maybe you’re just browsing and then suddenly your Amazon cart is full. One thing’s certain: You’ve probably noticed that the experience is a whole lot different than
The Best AI Video Ad Generator: How To Choose the Right One
If you’re a little skeptical reading a guide to choosing the best AI Video Ad generator from a tech company that does AI Video Ads, I don’t blame you. Let me say up front that this is a guide to choosing the right tool for you. We have other blogs
How To Use AI Commercial Generators To Scale Creative (Without Losing Quality)
Want great looking commercials made in an instant, on brand and inexpensive? Sure, who wouldn’t want that? But even though it sounds too good to be true, AI is turning “dream on” into “dream bigger” for lots of industries, including video advertising. Innovative brands are already experimenting with AI-generated commercials.
How To Use AI Product Video Generators To Boost Your Brand
If you’ve ever wished you could turn a product idea into a polished video without waiting weeks for production, you’re not alone. Product videos have become essential for every brand, whether you’re selling on your website, Amazon, TikTok or any of the many social media platforms where shoppers hang out.
Why Spotify Wrapped Works and How You Can Do It Too
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 200 million users a shareable recap of what they’ve listened to over the year. Whether
Partnering With AWS To Power AI Video Creation on Amazon Q Business
Part of the challenge with creating enterprise-ready video content is getting all the right inputs in place. Product specs, brand guidelines, approved messaging, visuals — they live across multiple systems owned by different teams and are constantly being updated. That’s why we’re excited to announce our strategic collaboration agreement with