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How Personalized and AI Video Supports Employee Training and Culture
Need to motivate your team? Onboard new hires? Upgrade your L&D? Here’s how video fits in your toolkit.
How Huuuge Games Boosted Conversions 4x With Personalized Video
Huuuge Games surprised fans with their first ever Personalized Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action
Next Gen Video Awards 2023: Best Results, Creative and More
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to
Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video
How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both
Become an Expert in Interactive Marketing with These 5 Tips
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
4 Things Your Boss Wishes You Knew About Customer Retention
Before you can master customer retention, you’ve got to understand people. People, after all, make up 100% of your customer base. So what makes us purchase? What makes us loyal? Or, conversely, what ultimately pushes us away and makes us check out the competition? If you’re thinking cost, that’s only
How Video Marketing Clarifies Bill Communication
Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the
Call of Duty: Warzone Immortalizes Gamers’ Legacy With Idomoo Personalized Video
They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalized Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share
5 Reasons Your Customer Service Strategy Isn’t Working
You know customer service matters. The vast majority (95%) of consumers say it’s critical for brand loyalty. And 93% of customers are likely to make repeat purchases with companies that provide excellent customer service. But an influx of new technology, processes and channels have made customer service increasingly complex, leaving
Japan Airlines Upgrades Its First-Class CX With Idomoo
Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalized Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos
The Secret to a Customer-Centric Digital CX Strategy
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
Dynamic Videos and Mortgages: Why They Work Well Together
Personalized Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry.
How Standard Life Boosts Contributions With Data-Driven Video
It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven videos. The campaign, launched in collaboration with BT’s Division X Messaging Team and
Southampton Football Club Wows Fans With Personalized Video
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But
Winning Pension Attention: A New Challenge for Providers
Unclaimed pension pots are now equal to roughly £19.4 billion, according to the Association of British Insurers. But people aren’t just misplacing their pension pots — they’re forgetting about them. Pension awareness is alarmingly low, and it’s become a huge threat to the financial futures of savers everywhere. Just 20%
Marketing to Generation Alpha: Everything You Need to Know
Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from