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How Personalized and AI Video Supports Employee Training and Culture
Need to motivate your team? Onboard new hires? Upgrade your L&D? Here’s how video fits in your toolkit.
Hyper-Personalization in Banking: How To Elevate Your CX
It’s no secret that today’s customers are driven by experience. A strong customer experience that removes friction before the purchase experience is a significant factor influencing people to make purchasing decisions or pay extra for increased convenience. For example, 51% consumers opt in to subscription services for convenience. The part
AI and Email Personalization: The Pen Pal Approach to Email Marketing
There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized
6 Ways Your Brand Can Benefit From Hyper-Personalization
From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages
What Is Hyper-Personalization and Why Should Marketers Care?
Did you know that 73% of consumers are willing to share their data with brands if it means a personalized experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalization. According to
What Makes a B2B Video Production Agency Stand Out?
So you want to create more corporate videos for your business, but you’re not sure where to start. Is hiring a B2B video production agency the answer? There are so many options for getting help with your video. You could hire an in-house team to shoot video content for you.
Why Loyalty Programs Need To Be Personalized
These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty program. Many times, these programs are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than
How To Scale Your Content With Corporate Video Production
If you’ve opened any website or social media app in the past few years, you’ve witnessed firsthand that corporate video is bigger than ever. From humorous mascots on TikTok (we see you, Duolingo) to educational YouTube docuseries to flashy product announcements, companies big and small are leaning on video to
Do You Need a Video Production Company To Create Quality Videos?
These days, businesses of all sizes are making video part of their core marketing strategy. Video marketing content is a great way to connect with your audience and attract new customers. But do you need a professional video production company to accomplish that? High-quality marketing videos can help grow brand
Hyper-Personalization in Marketing: The Next Frontier Is Here
In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized
Email Personalization: Tips for Cutting Through the Clutter
Email marketing is a tried and true strategy. But in today’s digital age, cutting through the clutter of your customers’ inboxes is trickier than ever before. Today, an estimated 333 billion emails are delivered and received every day. But brands have found a way to rise above the digital noise:
7 Hyper-Personalization Examples From Brands Who Got It Right
Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no
Safeguarding Patient Data: A Guide To Secure Personalization in Healthcare
In today’s world, healthcare demands a tailored experience. No longer satisfied with a one-size-fits-all approach, patients want every aspect of their healthcare journey — from communications to services — to be aligned with their specific needs and preferences. In response, healthcare organizations have turned to personalization, an approach that, according
12 Customized Video Examples To Inspire Your Next Campaign
What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customized video — a game-changing type of video content that’s revolutionizing how brands connect with their target audience. With customized video, brands can tailor their message to
The Transformative Power of Personalized Video in Boosting ROI
When I talk with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers. It is difficult today to build a close 1:1 relationship with customers. The growing number of bank branches that are closing
What Is Customized Video? A Guide for Businesses
Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data