Idomoo, the innovative personalised video platform, announces today that it has closed a $9 million round of equity funding led by New York based Marker LLC. Idomoo provides a versatile and robust platform for the easy and rapid creation of personalised videos that help companies improve every customer communication.
Idomoo’s Personalized Video as a Service (PVaaS) platform enables companies to generate massive numbers of personalized videos quickly and efficiently to individual customers based on their personal details. The platform is being used by companies such as TIM Cellular in Brazil, Portugal Telecom and Generali, the global insurance company to communicate critical information to their customers.
Personalized video communication provides value to enterprises by reducing churn, increasing conversions and significantly improving brand loyalty. To date, Idomoo has served tens of millions of videos in 16 different languages each automatically generated for an audience of one.
Idomoo President and co-founder Yaron Kalish said that the investment will enable Idomoo to accelerate its plans to expand its operations in North America, South America and Europe where the company has already seen success using personalized video: “The response from our customers has been overwhelmingly positive. The development of a personalized video communication strategy is a must have for companies that recognize the direct impact brand loyalty and personalization have on revenue. As soon as companies allow Personalized Video to demonstrate a rapid return they start to enjoy the additional benefits of delivering a moment of “Wow” every time they talk to their customers.”
In addition, Kalish pointed to Idomoo’s advanced solution for personalized video advertising and retargeting as key components of the company’s growth.
Marker LLC portfolio manager Ohad Finkelstein, who will join Idomoo’s board, said, “We chose Idomoo because of its superior technology which delivers high quality video with accessible and flexible template creation. They are leading the revolution in customer communication, leveraging big data to allow the CEO to address individuals directly with every customer touchpoint. The robustness of Idomoo’s technology and the openness of their platform have put the company high up on the wish list of CEOs and CMOs throughout the world.”
