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The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses.
AI Personalized Video Outreach: The Smarter Way To Sell
Let’s face it — sales outreach is hard. Standing out in a sea of cold emails, automated sequences and generic messaging takes more than a catchy subject line. That’s where AI Personalized Video comes in. This isn’t just a flashy gimmick. It’s a smarter, scalable approach to video outreach that
AI Personalized Video: How It Works and Why It Matters
Customers want personalized interactions. Almost 8 out of 10 consumers say they feel more valued when a brand invests in high-quality communications. And when it comes to video messages, consumers are 3x more likely to prefer a Personalized Video over a generic one from a business they trust. Thanks to
7 Game-Changing Uses of AI in the Mortgage Industry
The mortgage industry has long been burdened by time-consuming paperwork, slow approvals and rising costs. But recent advancements in AI are changing that. From automating document processing to improving fraud detection, AI is capable of streamlining nearly every step of the mortgage process. In fact, according to a recent Fannie
Why Personalization Is Key in Your Brand’s Content Marketing
Content marketing is a must-have for brands. In fact, it’s widely considered to be one of the best ways to market your product or service in this day and age. A majority of enterprise marketers say they’ve effectively used content marketing to create brand awareness (86%) and generate demand and
How AI-Powered Video Is Transforming Patient Engagement
When it comes to patient care, what happens outside the doctor’s office matters just as much as what happens inside it. From following post-op care instructions to navigating chronic conditions, patients are expected to take an active role in their health, but they’re not always equipped or motivated to do
Case Study: Transforming Blogs Into Video With AI
Writing blogs is easy. Maybe that’s a slight exaggeration. Sure, it’s not always simple to find the right words for whatever you need to say. But AI tools galore are getting better and better at helping with the process or even typing a few blogs of their own. And words
6 AI Use Cases in Banking That Generate Real Value
If it feels like artificial intelligence is everywhere these days, you’re not wrong — and banking is no exception. According to an EY survey, a whopping 99% of financial services leaders say their organizations are already using AI in some form. And when it comes to generative AI specifically? Every
Customer Onboarding 101: An Essential Guide for Success
It’s hard to overplay the importance of starting your customers off on the right foot. But while brands have come a long way in realizing the value of customer onboarding, there’s still room for improvement. Over 90% of customers feel that the companies they buy from “could do better” when
How AI Is Revolutionizing Enterprise Video Production
When you think about corporate video production, you might picture a lengthy, expensive process involving teams of videographers, editors and creative directors. But today, artificial intelligence is flipping the script. Enterprise video production with AI technology is faster, more scalable and often more cost-effective than traditional methods. For organizations looking
Video Captioning 101: What Brands Need To Know Today
It’s been nearly 100 years since “talkies” put an end to the era of silent films. Since then, movies, television and online videos have used the powerful combo of imagery and sound to bring stories to life. From blockbuster films to quick clips on social media, video has become one
The Evolution of Visual Communication: From TV to ‘PV’
Over the past 300,000 years, modern humans have relied overwhelmingly on visual information. Our brains are masters at quickly processing images, shapes, colors, movement and facial expressions. Long before we had spoken language, we relied on visuals to make sense of the world and survive it. Even now, within 30
Why Your Business Needs Explainer Videos (With Examples)
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex ideas with visual aids. And they’re beloved across audiences. A whopping 98% of people have watched an explainer video to learn more about a product or service.
Top 3 Personalization Trends To Watch in 2025
The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected
5 Strategies To Jumpstart Your B2C Lead Generation
Every marketing and sales team understands the pressure to continuously generate leads and increase sales. While customer retention and delivering a seamless, top-tier customer experience remain essential for long-term success, the reality is that B2C lead generation campaigns continue to be a top priority for many companies. But what exactly
How To Improve Utility Customer Engagement
When people think about top-tier customer experiences, utility companies probably aren’t the first that come to mind. But maybe they should be. After all, they’re the most essential. Unfortunately, customer satisfaction in the utility industry has been on the decline for years. According to J.D. Power, overall customer satisfaction has