FEATURED ARTICLE
The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses.
The Financial Times Increases Subscriber Engagement With Personalized Video
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers
Video as an App: For Surveys, Shopping, Forms, UGC and More
Think about video. What comes to mind? Most likely, it’s a passive experience. Popcorn in hand, you click to watch a video, sit back and enjoy. But with the latest tech, video is so much more. Now, it’s where you go to get something done — just as you’d go
Clear Communication in Financial Services: The New Mandate
The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that
Why Healthcare Providers Must Rethink the Patient Experience
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
Pension Inertia? Communicate Better To Drive Engagement
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to
How Dynamic Videos Can Alleviate the Nursing Shortage
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
Financial Brands Quick To Adopt Advanced Video Interactivity
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Personalized Graphics: What They Are and Why They Work
Visual content is a powerful marketing tool. Add personalization to the mix — and you’re now not only catching your viewer’s eye, but also speaking to their individual needs and interests.
How Video Is Changing Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic.
Why Utility Companies Need To Upgrade Their Digital CX
Utility companies, let’s talk — it’s time to revamp your CX. A recent study released by J.D. Power shows customer satisfaction scores among utility companies are shrinking. The culprit? A reluctance to adapt to our increasingly digital world.
5 of the Most Common Types of Personalized Videos
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
Customer Experience Marketing for Better Business Results
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
Personalized Video Now a ‘Must-Have’ in the Gaming Industry
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the
The Best Practices Businesses Are Using To Beat Content Fatigue
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
Plan International Canada Reaches Donors on a Personal Level
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.