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The Future of Travel Is a Personalized Guest Experience
Summer is coming, and we’re thinking about the future. Travel and video? They belong together.
It’s Time To Take Customer Service as Seriously as Advertising
A version of this article appeared originally on Adweek. You can read it here. We’ve all seen the stats. According to research by Bain & Company, increasing customer retention rates by a mere 5% could increase profits by a whopping 25%-95%.
Reinventing Data-Based Marketing With New Technologies
A version of this article appeared originally on N12. You can read it here. The world of marketing has long since undergone a revolution in data-based personal marketing. The advertisements on leading platforms show according to the user’s preferences. The next step for retail giants is sending customized offers directly
How To Make Personalized Animated Badges for Mobile Games
It’s no secret that mobile gaming is big. Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030. One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to
How To Create Personalized Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo. They have different brand expectations, as you’ll see below, and they’re poised to have the economic
Ads Vs. Customer Care: The Next Generation of Digital Comms
The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.
How Personalized Video Transforms Customer Experience
In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalized customer experience is just as important when it comes to building great customer relationships and winning their loyalty.
How To Best Use Video in Your Email Marketing Campaigns
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
4 Ways to Leverage Data for Marketing and CRM Personalization
The democratization of big data means today’s marketers are more equipped with a wealth of information about their customers’ preferences, history and buying habits.
10 Things Your Video Content Marketing Strategy Should Include
What is video content marketing and why is it such a popular part of any digital marketer’s toolbox? And how can you utilize this technology to market your brand and to increase your sales figures?
Transforming the Student Experience: Admissions to Alumni
When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart
How Wellness Apps Can Upgrade CX With Personalized Video
In today’s digital world, it’s only a bit of an exaggeration to say that there’s an app for everything. When the pandemic hit and health became a top-of-mind priority, it came as no surprise that most of us — now stuck inside — turned to apps. The number of wellness
Can Personalized Video Create a Better World? We Think So
Taking a quick glance at the news or even in your own community, you are bound to see countless opportunities for positive change. In the nonprofit sector, demand is up. In 2020, 75% of nonprofits reported an increase in need for their programs.
The Shift to First-Party Data: Why It Matters and What to Do Now
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
Using Digital Tools to Drive Transparency in Financial Services
Last month, the well-known free-trading app Robinhood filed its IPO, a move that is set to make its owners billionaires. Its success is just one example of how app-based financial companies aiming to demystify finance are seeing their efforts prove fruitful.
How Travel Marketing Is Adapting for the Post-Pandemic World
It’s been just over a year since a global pandemic restricted travel, crippling what was once a thriving travel and hospitality sector. With two-thirds of passenger jets grounded, hotels and resorts emptied, and halted cruises turning into floating hospitals, the industry scrambled to survive until the day came that travel