Case Study
Idomoo's Dynamic Video Ads Double Conversions for O2
In the customer lifecycle, high levels of customer churn commonly occur at the renewal stage. In fact, 58% of customers don’t upgrade because they’re happy with the phone they have. O2, a leading digital communications company in the U.K., needed a new way to reignite the thrill of upgrading. So they took each customer on a personal journey.
Download the case study to find out how O2 leveraged Idomoo’s Dynamic Video Ads for Facebook solution to launch a unique campaign, the first of its kind in the mobile industry.
What We Cover
- Where customer churn usually happens
- How to get heard amid the digital noise
- The power of data in resonating with customers
- Tips and tricks for driving conversions
- Results from O2’s Dynamic Video Ads campaign