Case Study
BBVA Uses Personalised Video To Drive Pensions and Digital Banking
A leading banking institution in Spain, BBVA used Personalised Video to dramatically increase long-term savings and the adoption of new digital banking services. Results show a 2x increase in email open rates and an overall 78% increase in savings.
What We Cover
- The challenge of getting people to save for retirement
- The importance of visualisation when it comes to saving for the future
- How BBVA drove a 78% increase in long-term savings
- A side-by-side video showing customers their future self