Gone are the days when businesses could enhance the customer experience with snail mail whose only personalized element was an individual address. Now, with emerging technology like artificial intelligence on the scene, even emails that say “Hey Tania!” with no other uniquely relevant content are yesterday’s innovation. (And let’s not
Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized
It’s finally here — the much-anticipated day one of your new job. You’re a mix of nerves and caffeine, ready to make a killer first impression. But instead of diving into the company culture or meeting your new team members, you’re handed a 50-page PDF of company policy and a
When internal communications are time-sensitive, complex and deeply personal, getting the message right matters just as much as getting it out fast. That was the challenge Virgin Atlantic faced when communicating an important pay offer to its cabin crew — and it’s where our AI-powered Personalized Video proved to be
Generic video ads are fighting a losing battle. When every brand is shouting the same message to the same audience, it’s just noise — like Times Square in your digital feed. And consumers hate it. New research shows that 81% of consumers ignore irrelevant marketing messages. That means if you
Been shopping online recently? Maybe you’re one of the 69% of people who shop at work (I won’t tell if you won’t). Or maybe you’re just browsing and then suddenly your Amazon cart is full. One thing’s certain: You’ve probably noticed that the experience is a whole lot different than
After helping launch millions of data-driven videos for clients in a range of industries — everything from utilities to travel — we’ve learned a few things that hold true for nearly every campaign. And today, we’re going to share that with you. Ready? Buckle up. There’s a lot to cover,
What does building a relationship between a customer and a business really look like? For the business, it often means recurring revenues, driven by customer data, profiles and strategies for cross-selling and upselling. But for the customer? If they’re lucky, they might get a loyalty discount (although tell that to
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