It’s no secret that today’s customers are driven by experience. A strong customer experience that removes friction before the purchase experience is a significant factor influencing people to make purchasing decisions or pay extra for increased convenience. For example, 51% consumers opt in to subscription services for convenience. The part
From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages
Did you know that 73% of consumers are willing to share their data with brands if it means a personalized experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalization. According to
In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized
Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no
In today’s world, healthcare demands a tailored experience. No longer satisfied with a one-size-fits-all approach, patients want every aspect of their healthcare journey — from communications to services — to be aligned with their specific needs and preferences. In response, healthcare organizations have turned to personalization, an approach that, according
What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customized video — a game-changing type of video content that’s revolutionizing how brands connect with their target audience. With customized video, brands can tailor their message to
When I talk with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers. It is difficult today to build a close 1:1 relationship with customers. The growing number of bank branches that are closing
Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data
Back in the day, video wasn’t exactly a big deal for brands when it came to interacting with their audience. A customer’s experience with a brand was more limited to print ads or an occasional conversation on the phone and maybe even a rare face-to-face meeting. But now we’re living
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