Nearly everyone has a cell phone these days. According to the Pew Research Center, 97% of Americans have a cell phone, and usually it’s a smartphone. While it’s true that 70% of customers have remained loyal to their mobile carrier for around 3 years, a significant shift is underway. The
Think of the feeling of logging into your favorite streaming service and, in a snap, seeing a curated playlist of movies and shows tailored to your tastes. This isn’t the result of a wizard behind a curtain, but rather a system that analyzes your viewing history and preferences. These scenarios,
With more than $450 billion in spending power, Gen Z is at the top of countless brands’ minds. What does this generation like, dislike and value? What kind of experiences are they seeking from brands? How can we best engage with them? From being the first truly digital generation to
As personalization becomes a standard rather than a nice-to-have, brands looking to stand out from the crowd are cranking things up with hyper-personalization. This data-driven approach to marketing goes beyond traditional personalization by leveraging automation, artificial intelligence, machine learning and vast amounts of data. The result? Experiences that are tailored
From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages
Did you know that 73% of consumers are willing to share their data with brands if it means a personalized experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalization. According to
In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized
In today’s world, healthcare demands a tailored experience. No longer satisfied with a one-size-fits-all approach, patients want every aspect of their healthcare journey — from communications to services — to be aligned with their specific needs and preferences. In response, healthcare organizations have turned to personalization, an approach that, according
What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customized video — a game-changing type of video content that’s revolutionizing how brands connect with their target audience. With customized video, brands can tailor their message to
When I talk with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers. It is difficult today to build a close 1:1 relationship with customers. The growing number of bank branches that are closing
Request a Demo
Drop your details below, and we’ll show you how Lucas can level up your CX with personalized video.
Request a Demo
Drop your details below, and we’ll show you how Lucas can level up your CX with personalized video.
