When I talk with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers. It is difficult today to build a close 1:1 relationship with customers. The growing number of bank branches that are closing
Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data
Back in the day, video wasn’t exactly a big deal for brands when it came to interacting with their audience. A customer’s experience with a brand was more limited to print ads or an occasional conversation on the phone and maybe even a rare face-to-face meeting. But now we’re living
Success in today’s consumer marketplace needs to extend beyond simply addressing your customer by name. Customers are craving more tailored experiences that are unique to their preferences and behaviors. After all, 75% of consumers report they’re more likely to purchase from brands that provide personalized digital experiences. With advanced technologies
It’s no secret that personalization is a huge part of the modern retail landscape. Personalization products contribute to a great customer experience. One study reveals that 9 out of 10 marketers now use personalization solutions to provide better shopping experiences. Despite the fact everyone knows the importance of personalization, many
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