It’s been nearly 100 years since “talkies” put an end to the era of silent films. Since then, movies, television and online videos have used the powerful combo of imagery and sound to bring stories to life. From blockbuster films to quick clips on social media, video has become one
As the official Charity of the Year for the TCS London Marathon 2025, Pancreatic Cancer UK wanted to inspire runners to join their team, showing them the benefits of being part of the team and the purpose behind their mission. Their solution? A Personalized Video powered by Idomoo. In it,
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
This year, we again conducted a market study of 2,000 consumers, asking them their opinions on a range of customer communications, especially video. It’s an annual report (you can get the latest data here), but this year, we looked at something new — how interested are they in receiving AI
Video content seems to be everyone’s favorite child these days: your prospects, your customers — even your boss. Brands are clamoring to create more video content. After all, it’s what 83% of people say they want more of. This pressures you to produce more videos more rapidly. Yet, creating videos
Producing high-quality video content has always been a challenge for businesses. From high costs to tight deadlines, video creation often requires a significant investment of time, money and bandwidth. But now, thanks to advances in generative AI, the game has changed. No longer do you need an entire production crew,
Creating videos has never been easy. Trying to add more corporate video content across an entire company? Sometimes it feels nigh impossible. But AI is here to help. Thanks to the recent advances in AI-generated video content, creating engaging video is easier than ever — for anyone in your organization.
Personalized Video content is quickly becoming a must-have for businesses. According to a consumer survey, video is the most memorable type of content from brands, and with nearly 73% of all consumers wanting more personalized communications, the demand for tailored video experiences is clear. Fortunately, advancements in artificial intelligence (AI)
When a patient is going through the healthcare process, the last thing they want to feel like is a number. Unfortunately, that’s often what ends up happening, but it doesn’t have to be that way. Healthcare stakeholders across the spectrum — providers, payors, and medical device, wellness and pharmaceutical organizations
According to the latest data, 44% of marketers are using AI for content production. On the video side of things, most of that is still focused on video editing, but video creation is the next milestone for marketers to tackle. And with generative AI tools on the rise, marketers will
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