In this fast-paced digital age, where attention spans are shorter than ever, video marketing has emerged as a powerful tool for businesses to connect with their audience. But here’s the twist — artificial intelligence can help you ramp up your video marketing strategy. We’re talking faster content creation, easy A/B
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
We always say you should eat your own dog food. Our CTO prefers the phrase “drinking your own champagne.” Sounds a little more positive. But whatever you call it, using your own product (known as dogfooding in the world of tech) is a smart idea. If you believe in your
Sales messages are everywhere, but most of them are easy to ignore. Between templated pitches and one-size-fits-all ads, it’s no wonder 81% of consumers tune out irrelevant marketing. The challenge today isn’t just getting in front of your audience but making them feel valued and seen. That’s why it’s time
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
When it comes to effective video marketing, it can be tempting to get caught up in view counts. But let’s be real — views alone don’t move the needle. You want your audience to do more than just watch. You want them to take action. And what better way to
Next-gen phones. Next-gen wearables. Next-gen banking. It seems like next generation tech terms are everywhere these days. And at the rate technology is evolving, especially with the advent of generative AI, that’s not surprising. Next Gen Video is one of those “new” technologies. But what does it mean, and more
We’re often included in vendor reports by analysts covering “the best enterprise video platform.” It happened as recently as this year. In one report, I remember we were named a market leader in the industry alongside the likes of Brightcove, Vimeo and Kaltura. Great company to keep, but we don’t
As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI audio denoisers to talking AI avatars. But there’s only one service that makes a complete video in minutes based on nothing more than a
Video isn’t going anywhere. In fact, 78% of consumers want brands to use the medium more in their communications. It’s no surprise, then, that more than half of companies plan to increase their video marketing budgets in 2025, according to a recent Wistia survey. But is that enough? Between shrinking
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