As the official Charity of the Year for the TCS London Marathon 2025, Pancreatic Cancer UK wanted to inspire runners to join their team, showing them the benefits of being part of the team and the purpose behind their mission. Their solution? A Personalized Video powered by Idomoo.
In it, Coach Phil Roberton shared what team members can look forward to, with attention-grabbing personalisation throughout, including the opening scene, a billboard in Piccadilly Circus, a double-decker bus and a running vest. Video production from Bang Boom Creative blended seamlessly with personalized data in our platform, and the resulting video fit inside a minute, ideal since over 85% of viewers watched it from their phone.
“Putting the first-ever early detection test for pancreatic cancer into the hands of doctors could save thousands of lives, and we wanted every single one of our runners to feel united behind that goal,” said Kerry Thomas, Head of Mass Fundraising at Pancreatic Cancer UK.
“The TCS London Marathon is the ultimate test and demands months of hard work and sacrifice. Using personalised video to inspire people to take up the challenge and be part of delivering a major breakthrough for the deadliest common cancer just made sense. Thank you, Idomoo, for being the partner we needed, for providing insights to increase our engagement and making the launch of our first Personalised Video campaign stress-free and effective.”
An Event That Makes a Difference
Our clients often use Personalized Video for event messaging, from the Boston Marathon and Grand Cycle Tokyo to conferences and corporate functions. The videos can even be interactive, letting viewers RSVP right from the video.
Most event hosts distribute the videos via email, as Pancreatic Cancer UK did, but Personalized Videos can be shared on any digital channel. To produce the video creative, brands can work with the agency of their choice, our in-house studio or Lucas, our AI video agent.
“We love working with all our clients, but it’s especially meaningful when we get to support a great cause like this one,” said Yaron Dishon, Idomoo CRO. “Funds raised through this event will directly support research and treatment for those diagnosed with pancreatic cancer, and having more runners on the team — which this Personalized Video promotes — means more funds raised, which can ultimately save lives. We’re honoured to collaborate with the 2025 TCS London Marathon’s Charity of the Year on such an important project.”
Inspire Your Supporters
Whether you have a great cause, like ending pancreatic cancer, or you have a great product that just makes people’s lives easier, your supporters, fans and customers want to hear from you, and video is the way to reach them.
The latest research shows 8 out of 10 consumers want to get more video content from brands.
But it’s not just any video content, according to the study’s findings. Make it innovative — personalized, AI-driven, interactive. It boosts relevance and frequency, which in turn supports customer engagement and retention.
Wondering if Personalized Video can help you hit your goals? Request a demo, and we’ll show how it works.
