Case Study
Canadian Red Cross Gets 17x ROI With Personalized Video
Saying thanks is one of the simplest ways to build loyalty, but it’s easy for that message to get lost in a crowded inbox. Instead of sending a generic message that risked being overlooked, the Canadian Red Cross chose something more personal.
They launched a Personalized Video campaign to thank donors one by one — at scale — and share the impact of their support while making it easy to spread the message further. And as you’ll see in this case study, it worked!
Whether you’re a nonprofit or for-profit, this case study shares valuable insights for boosting your loyalty campaign ROI.
What We Cover
- How the Canadian Red Cross increased donations with a personalized thank-you
- Campaign features like personalized subject lines and social sharing
- Results for each of the 3 test groups
- How the self-serve model worked with our intuitive platform
