Gartner’s most recent survey of B2B buyers found that 67% prefer a rep-free experience. In plain English, two thirds of the people your sales team is chasing would honestly rather not talk to your sales team. They want to see the product, click around, and decide for themselves. That’s a
In January 2026, Synthesia hit a $4 billion valuation. TechCrunch’s take was that the company had found a “lucrative” business by changing corporate training with AI avatars. Lucrative, indeed. Synthesia stumbled upon a real need L&D professionals have: swapping dated formats like classroom-style slides and webcam recordings for AI presenters
A year ago, every marketer’s pitch to use AI for video would have sounded the same. Make videos faster. Make them cheaper. Make more of them. And that’s still a strong value proposition, part of what we like to call video velocity. But it’s not everything. The question now isn’t
A lot about video can be hard. The script, the visuals, the voiceovers, getting approvals. Also, getting approvals. Honestly, that last is sometimes the hardest. Now AI is making a lot of it easier. If you’re using an AI video agent like Lucas (though there’s not anyone really like Lucas),
Not long ago, the idea of “AI video” meant an interesting, slightly surreal clip shared on Twitter (in the days before X) or elsewhere on socials. Then came 2023, the “breakout year” for AI video, as Andreessen Horowitz called it. Characters often had extra limbs, shapeshifting was common, text was
Customer onboarding sets the tone for the entire relationship. A great welcome video makes a new customer feel like a VIP from day one, but traditional production timelines often push these projects to “someday” (read: never) instead of now. Longboat Mobility wanted a stellar onboarding video to help customers make
Personalized Video has a strong track record with gaming audiences, driving 10x higher engagement and 17x player reactivation, not to mention the viral social shares. Huuuge Games knows this firsthand, thanks to the 3 previous campaigns they’ve collaborated on with us (including this favorite that generated 4x higher conversions). But
There’s a reason year-in-review campaigns keep trending. People love looking back at their own wins, and they love sharing them even more. Orum wanted to give their users that kind of moment, and they teamed up with Lucas, our AI video agent, to pull it off. The campaign turned individual
If you’ve been on the internet recently (which, you have, because you’re here), you probably know video is the most preferred type of digital content. It’s not just that people want video. They want more video. And that includes wanting more video content from brands. That’s not an empty claim.
Remember when “innovative training” meant a new PowerPoint template? Ah, PowerPoint. Who else fondly remembers the checkerboard and clock sweep transitions? Next slide, please. Those days are over. L&D teams are under more pressure than ever. You’re expected to onboard faster, upskill constantly, personalize everything and prove ROI, all while
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Drop your details below, and we’ll show you how Lucas can level up your CX with personalized video.
