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How Personalized and AI Video Supports Employee Training and Culture
Need to motivate your team? Onboard new hires? Upgrade your L&D? Here’s how video fits in your toolkit.
Improving Customer Experience in the Telecom Industry
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
Customer Onboarding: Best Practices for Your Business
A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of
What Is AI Composite Video? Here’s How It Works
Picture a world where crafting stunning videos is not just reserved for tech wizards or big-budget studios. Thanks to the wonders of AI composite video, that world is now our reality. Whether you’re a seasoned content creator or just starting your digital journey, AI composite video apps offer a user-friendly
Why Today’s Marketers Must Use an Omnichannel Approach
The world of marketing is rapidly changing. Today’s consumers are more digital than ever. They’re flitting back and forth between in-person and digital interactions with ease and expecting brands to keep up. In fact, research shows that since the pandemic, over a third of Americans have made features like buying
5 Reasons Why Your Brand Should Invest in Customer Education
There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, interactive and engaging content and access to information on demand — all of which requires brands to invest in their customer education strategy. Customer education isn’t
Mortgage Customer Retention: Giving Borrowers What They Want
Customer satisfaction in the mortgage industry is slipping — and the decline says a lot about the state of long-term relationships in this space. Mortgage satisfaction scores already trail best-in-class industries by 30% to 40%, but a closer look at different stages of the process reveals even more. According to
Top Video Metrics To Measure Success (With Brand Examples)
A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying
4 Ways To Use AI Video To Improve Your Marketing
In this fast-paced digital age, where attention spans are shorter than ever, video marketing has emerged as a powerful tool for businesses to connect with their audience. But here’s the twist — artificial intelligence can help you ramp up your video marketing strategy. We’re talking faster content creation, easy A/B
How To Make a Personal Connection With Customers in a Digital World
What does building a relationship between a customer and a business really look like? For the business, it often means recurring revenues, driven by customer data, profiles and strategies for cross-selling and upselling. But for the customer? If they’re lucky, they might get a loyalty discount (although tell that to
How To Create Personalized Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
Why Dogfooding Matters for Tech Companies
We always say you should eat your own dog food. Our CTO prefers the phrase “drinking your own champagne.” Sounds a little more positive. But whatever you call it, using your own product (known as dogfooding in the world of tech) is a smart idea. If you believe in your
4 Smart Ways To Use Personalized Sales Videos
Sales messages are everywhere, but most of them are easy to ignore. Between templated pitches and one-size-fits-all ads, it’s no wonder 81% of consumers tune out irrelevant marketing. The challenge today isn’t just getting in front of your audience but making them feel valued and seen. That’s why it’s time
We Used Lucas AI Video Ads for Our Own Lead Gen: Here’s What Happened
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
How To Get the Most Out of AI Interactive Video
When it comes to effective video marketing, it can be tempting to get caught up in view counts. But let’s be real — views alone don’t move the needle. You want your audience to do more than just watch. You want them to take action. And what better way to
How To Make a Personalized Video: A Step-By-Step Guide
If video is already part of your marketing strategy (and it should be), adding personalization is a no-brainer. Globally, 64% of consumers prefer to buy from companies that tailor the customer experience to their wants and needs. And when communications aren’t personalized? Nearly half (44%) of consumers get upset. But