Sales messages are everywhere, but most of them are easy to ignore. Between templated pitches and one-size-fits-all ads, it’s no wonder 81% of consumers tune out irrelevant marketing.
The challenge today isn’t just getting in front of your audience but making them feel valued and seen. That’s why it’s time to add a personal touch.
A Personalized Video message feels like it’s made just for your audience, whether you’re showing off a tailored offer, breaking down a quote or following up after a meeting. And with today’s tech and automation, video creation won’t slow down your sales process.
In this post, we’ll look at ways brands are using Personalized Video to stand out at key touchpoints, with real video examples from companies like American Express and Wells Fargo. We’ll also discuss how AI can make personalized sales content that converts — and how easy it is to use. If you’re ready to move beyond generic and truly connect, consider this your inspiration.
1. Nail That First Impression
When it comes to sales outreach, first impressions matter. A generic greeting or static image will rarely impress, but dynamic video content can show off your brand personality and hook potential customers before they scroll away.
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A sizzle reel or brand intro video is a great use case here — something quick, attention-grabbing and built to showcase your product’s value. The good news? Creating a high-impact video doesn’t have to be a time-consuming or expensive workflow anymore. With AI video generators, you can skip the hours of editing and still get a polished result.
Our groundbreaking AI, Lucas, for instance, generates accurate and on-brand videos by pulling exclusively from your approved assets and guidelines. Instead of forcing you into a generic video template, Lucas creates custom visual frameworks that match your unique branding.
And audiences are ready for it: Among young and affluent consumers, over 75% are open to receiving AI videos, with millennials leading the way at 78%. That means AI-powered video isn’t just efficient — it’s aligned with what your audience actually wants.
Take this sales ad that Lucas created for the brand We Are Curious Creatures. He built their video entirely from pre-approved content, resulting in a polished, brand-consistent piece.
And that’s just the starting point. With our Next Generation Video Platform, you can easily take AI videos like the one above and personalize them for individual viewers.
In other words, you’ll enjoy the best of both worlds: the speed of AI and the impact of a personal touch. Our take? That’s where the real magic happens.
2. Present Tailored Offers That Convert
When you’re pitching an offer, it’s not enough to just shout about benefits. You want to make the customer feel like it’s made for them. A custom video can break through the noise by delivering a personalized experience that feels relevant and valuable, not just salesy.
Take American Express’ Business Gold Card campaign. They knew their card had great perks, but getting business owners to notice and understand those benefits was a challenge. So they got creative. Instead of a typical direct mail campaign, they added a QR code that linked to a Personalized Interactive Video.
The mobile-optimized videos let viewers see their own business name right on the card and choose which benefits to explore. The result? Higher response rates and click-throughs than the control group.
More than just a boring sales pitch, the campaign is a perfect example of how tailored offers, delivered with video, can spark interest and turn it into action.
3. Break Down Complex Quotes With Personalized Video
Quotes can feel like a wall of numbers and confusing terms, causing potential customers to drop off after that point. But with a Personalized Sales Video, you can walk each individual viewer through their pricing in a clear and engaging way.
Vitality nailed this with their hyper-personalized quotes. Their Interactive Videos addressed prospects by name, explained why Vitality’s coverage stands out and let viewers choose which benefits they wanted to know more about. Plus, clickable calls-to-action (CTAs) like “Edit Your Quote” and “Request a Callback” guided prospects toward the next step without any friction.
Adding video at this stage is more than just a nice touch. It’s a smarter way to make your quote stand out, explain value clearly and build the kind of trust that nudges customers closer to “yes.”
4. Make Follow-Ups Memorable
Follow-ups are where deals are won or lost, but let’s be honest — most of them are boring. A long recap email rarely gets read and, even when it does, it doesn’t exactly wow anyone. Personalized Video emails can change that by making the follow-up feel like a continuation of the conversation and not just a data dump.
Wells Fargo did exactly that for its customers. After connecting with the bank about refinancing their mortgage, clients received their home financing options summary along with a Personalized Video from their home mortgage consultant. Informed by customer data, the video presented the borrower’s options along with their consultant’s contact info.
And you can take it even further. Your sales team could add a recorded video in the corner, with them personally greeting each prospect and recapping next steps. Or use AI avatars to add a polished, on-brand spokesperson that feels just as personal. Either way, you’ll elevate the customer experience, turning what used to be a routine touchpoint into a valuable moment.
Beyond Sales Success
Personalized Video is a game-changer for sales, making every outreach more relevant, engaging and effective. When every pitch or follow-up feels like it was made just for your audience, it’s easier to stand out and drive results.
But the value doesn’t stop after the sale. Video personalization can be just as powerful for onboarding, customer support, retention efforts and more. It’s one investment with endless opportunities to strengthen customer relationships.
Our Next Generation Video Platform makes it simple to scale. Whether you need thousands or millions of videos, we can generate videos in cinematic quality and in real-time, each one hyper-personalized for maximum impact.
Want to see it in action? Reach out today for a free demo and discover how Personalized Video can supercharge your marketing strategy.
