Personalized Video

Yes, although they may not know to ask for it. We conducted a market study asking consumers what they wanted from brands. They expect personalized experiences, and 80% want more video from brands. They’re also 4x more likely to want a Personalized Video than a nonpersonalized video. Download the market study to learn more.

We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and when you create the video with AI, you can have a first draft in minutes, just from a simple text prompt.

Unlike other video personalization providers that are just meant for low-relevance email marketing or over-generalized explainer videos, Idomoo can scale to tens of millions of Personalized Videos, even when rendered in cinematic quality and real time. We’re the only solution that can do this, thanks to our powerful GPU-based rendering engine.

Personalized Video is relevant at every step of the customer journey. Here are some of the most common use cases:

• Onboarding: Show customers program benefits, help them set up their online account and start the relationship off the right way — personally.
• Reducing churn: Reach out when customers are most likely to churn, such as right before a renewal or an unexpected charge or change in services.
• Customer service: Answer common questions in a video. You can even let customers self-serve by making it interactive.
• Bill explainers: Show customers what’s covered in their first bill and make complicated concepts like pro rata billing clear. We’ve seen personalized bill explainers slash call volume nearly 75%.
• Loyalty: Take customer loyalty to the next level with a Personalized Video celebrating your customer’s anniversary, latest rewards and more.
• Sales: Leverage customer data to show only the most relevant offerings. Personalized Video makes cross-selling and upselling easy and engaging.
• Customer engagement: From personalized announcements to customer education, data-driven video boosts engagement 10x and more.
• Year in review: Recap the past year, month or decade, showing customers how you’ve helped them each step of the way. Personalized showreels are also perfect for social sharing.

AI makes creating Personalized Videos faster, easier and more accessible than ever. It removes the heavy lifting — scripting, production, animation — and puts powerful tools into the hands of anyone on your team. You don’t need video skills to go from idea to video. Just start with a prompt.

Lucas, our enterprise AI video creator, is built for this. He generates videos in minutes, complete with voiceover, visuals, music and more. And he’s corporate-friendly, trained on your brand content and following your guidelines, so everything stays accurate and on message. Lucas is also the only AI tool able to personalize videos at scale, connecting to your CRM to instantly generate millions of one-of-a-kind videos.

Yes. Our Next Generation Video Platform was built for seamless integration with existing tools. Whether you’re working with a CRM, using a marketing cloud or uploading a simple CSV, connecting your data is easy. You can automate campaigns, trigger videos from customer actions, or use live feeds — whatever fits your workflow.

You can also streamline creative production with our plugin for Adobe After Effects, making it easy to turn existing video assets into dynamic Personalized Videos.

Distribution is just as flexible. Share your Personalized Videos anywhere: email, mobile apps, social, SMS, even TV. And with built-in analytics, you can track performance in real time and optimize on the fly.

Personalized Video delivers powerful results because it speaks directly to the viewer in an engaging, human format that people love. Results naturally vary by campaign, but our clients have seen 9x higher conversions, 3x more sales, 17x ROI and over 10x engagement. Besides generating revenue (everyone’s favorite), Personalized Video can also save organizations money, cutting support call volume by 73% and saving on printing costs for complex messaging like onboarding packets.

Campaign costs depend on a number of factors, including the number of videos and what video creative you’re using. Several of our clients use our in-house studio to create fresh creative for their Personalized Video campaigns. Others work with an external agency or even repurpose assets they already have, which minimizes video production costs.

What makes Personalized Video more cost-effective is its ability to scale, so the cost per video is quite low, and to be continually updated so they’re always relevant, meaning you don’t spend a small fortune on a video that quickly becomes outdated.

Yes. In our platform, you can add personalization to any video content, even assets you may have already from previous projects. Personalization immediately upgrades old video creative to make it timely and relevant.

Your videos can be viewed everywhere — any channel and every device. Customer videos are sent via email, in app, SMS, MMS and more, and people view them on everything from their smartphone to their smart TV.