FEATURED ARTICLE
How AI Video Avatars Add a Human Touch
If you’ve spent any time around AI lately, you’ve probably encountered an avatar. Learn how to use these virtual presenters strategically in videos.
7 Inspiring Employee Onboarding Video Examples
It’s finally here — the much-anticipated day one of your new job. You’re a mix of nerves and caffeine, ready to make a killer first impression. But instead of diving into the company culture or meeting your new team members, you’re handed a 50-page PDF of company policy and a
Virgin Atlantic Accelerates Video Production by 75% With Lucas AI Video Creator
When internal communications are time-sensitive, complex and deeply personal, getting the message right matters just as much as getting it out fast. That was the challenge Virgin Atlantic faced when communicating an important pay offer to its cabin crew — and it’s where our AI-powered Personalized Video proved to be
Are Personalized Video Ads the Future of Advertising?
Generic video ads are fighting a losing battle. When every brand is shouting the same message to the same audience, it’s just noise — like Times Square in your digital feed. And consumers hate it. New research shows that 81% of consumers ignore irrelevant marketing messages. That means if you
The Future of In-Store Video Is Here: Real-Time, Personalized, AI-Driven
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
Which Corporate Training Video Style Is Right for Your Team?
Let’s be honest: Corporate training has a reputation problem. Just those 2 words together can make an otherwise happy and carefree employee feel a quiet sense of dread stealing over them. For years, it meant long in-person sessions with dense documentation. There were folders, print-outs and Post-it notes. So much
How AI Video Avatars Add a Human Touch
If you’ve spent any time around AI lately, you’ve probably encountered an avatar. These lifelike virtual presenters can live anywhere in the digital world, but they’re especially popular in AI videos. They show up on screen at key points to explain, guide, teach, welcome and reassure. Done well, they create
The Ethics of AI Video: Guardrails, Compliance and Trust
If you’re following the AI conversation in our rapidly evolving digital world, you know ethical dilemmas (and the impassioned internet conversations around them) aren’t infrequent. On the AI video side of things, the ethics are less dramatic. At least, we don’t have to wonder if a robot maid can drop
How AI Ecommerce Personalization Is Redefining the Online Shopping Experience
Been shopping online recently? Maybe you’re one of the 69% of people who shop at work (I won’t tell if you won’t). Or maybe you’re just browsing and then suddenly your Amazon cart is full. One thing’s certain: You’ve probably noticed that the experience is a whole lot different than
The Best AI Video Ad Generator: How To Choose the Right One
If you’re a little skeptical reading a guide to choosing the best AI Video Ad generator from a tech company that does AI Video Ads, I don’t blame you. Let me say up front that this is a guide to choosing the right tool for you. We have other blogs
How To Use AI Commercial Generators To Scale Creative (Without Losing Quality)
Want great looking commercials made in an instant, on brand and inexpensive? Sure, who wouldn’t want that? But even though it sounds too good to be true, AI is turning “dream on” into “dream bigger” for lots of industries, including video advertising. Innovative brands are already experimenting with AI-generated commercials.
How To Use AI Product Video Generators To Boost Your Brand
If you’ve ever wished you could turn a product idea into a polished video without waiting weeks for production, you’re not alone. Product videos have become essential for every brand, whether you’re selling on your website, Amazon, TikTok or any of the many social media platforms where shoppers hang out.
Why Spotify Wrapped Works and How You Can Do It Too
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 200 million users a shareable recap of what they’ve listened to over the year. Whether
Beyond the Brand Kit: How To Make AI Video Enterprise-Ready
Every brand has a unique story and style, and video is one of the best ways to tell that story, capturing emotion, voice and visual identity all at once. But while AI makes it easier than ever to scale video storytelling, that often comes at the cost of brand integrity.
Digital Personalization: Making Customer Service Human Again
Think back to your last customer service interaction. Maybe it went great! Or, more likely, there was room for improvement. Perhaps it began with an online search. But since you couldn’t find the answers you needed online, you turned to the customer service number. You may have encountered some hold
How To Use Data To Personalize Videos: What We’ve Learned
After helping launch millions of data-driven videos for clients in a range of industries — everything from utilities to travel — we’ve learned a few things that hold true for nearly every campaign. And today, we’re going to share that with you. Ready? Buckle up. There’s a lot to cover,