In 1996, Bill Gates wrote an essay titled, “Content Is King,” coining a phrase that would be used for decades. Today, content’s rule over our lives is undeniable, with content marketing now an essential strategy for businesses. Unfortunately, with both brands and consumers constantly creating content these days, the world
Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s
It’s undeniable that video is an important tool for online marketing: It humanizes your brand, boosts engagement and brings customers closer to your brand message. A well-crafted video marketing strategy can also increase conversions and sales for ecommerce sites, helping them showcase their products and tell their brand stories. Because
When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalized marketing can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key. We’ll share
Video is now a key component of any social media platform. Facebook is experimenting with new video features. LinkedIn is incorporating video into its own interface. And TikTok has won over demographics of all ages with their short, snackable videos. To effectively engage your own customers on social media, then,
Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 89% of leaders believe personalization is crucial to their business’ success in the next 3 years. Across industries, brands large and small are scrambling
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is certainly changing how we connect with individuals, the concept can be a bit confusing at first. Is it
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. Over 70% of consumers say they only engage with marketing tailored to their interests,
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful, emotional connections even harder, especially between brands and consumers. A study conducted by PwC found that 59%
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether
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