Creating a Personalised Video for your customers is one of the best ways to connect with them, adding a human touch to your interactions. And if you want to send Personalised Videos at scale — to millions of people, for instance — you’ll need a way to automate them.
Automating aspects of the video creation process can save you and your team valuable time and money. It condenses the time from concept to video campaign launch, all while giving your customers the personalised experience they want. And ultimately, it ensures a streamlined, repeatable workflow for future Personalised Video marketing campaigns.
Boost Customer Satisfaction and Loyalty With Automated Personalised Video
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Including Personalised Video in your campaigns helps your audience to feel more immersed in their individual customer experience. Of those consumers who receive video content from brands, 82% enjoy it — a clear indicator that video can drive customer satisfaction. And according to the Salesforce State of the Connected Consumer Report, 80% of consumers care just as much about their experience as they do about the products they purchase.
Adding that extra layer of personalisation helps them feel seen and understood. Take a look at this follow-up video we created for Wells Fargo, which congratulates a banking customer (and new homeowner) on their mortgage.
Driving customer engagement, conversion rates and loyalty is easier with Personalised Video, too. Customers are fascinated by videos tailored to them. We’ve consistently seen that, where loyalty is concerned, Personalised Videos outperform their non-personalised counterparts. Your audience is more likely to trust your brand, recommend you to their friends and remain engaged with you long-term if you communicate with them in a way that’s, well, human.
Personalised Video also has a positive impact on ROI. According to the latest research, customers are over 2x more likely to purchase from brands that incorporate advanced video tech in their outreach. That’s because customers appreciate brands that use Next Gen Video. In fact, brands that lean into advanced video tech leave a great impression on their customers, who are 3x more likely to see these brands as innovators.
Whether you use video as a marketing tool to communicate with individuals, to increase click-through rate by embedding video in email or to share on social media, streamlining your production process never hurts. And Personalised Video works across industries, from ecommerce to healthcare.
Energise Your Target Audience With Custom Videos
There are a host of reasons to level up your digital marketing strategy with Personalised Video. Top-notch custom video content can help you boost brand awareness, liven up your customer onboarding and keep your current subscribers in the loop through marketing automation campaigns.
It can also energise your target audience. Use Personalised Video to boost conversions on a landing page, welcome new subscribers, keep visitors on your website for longer or attract users to a new app. It’s a proven way to capture and keep your audience’s attention.
At a glance, here are the components you’ll need for an effective Personalised Video experience:
- A CRM or other repository of customer data to make integration easy
- Recognisable visual branding that includes your company name and brand colors
- A strong call to action telling your viewer their next steps (Tip: With Personalised Interactive Videos, include your CTA in the video.)
Most importantly, focus on creating high quality content. While we can’t guarantee the specific results of your Personalised Video campaigns, consistently good content positively influences engagement and open rates.
Is It Possible To Automate Personalised Video Creation?
So can you automate the full Personalised Video creation process from start to finish? Unfortunately, no. There isn’t a way to truly “automate” the entire Personalised Video creation process. However, you can automate the data to video connection and much of the content creation process, especially if you use AI. (More on this below.)
No one video personalisation platform offers a fully automated process at scale. Instead, you want to look at which parts of the process would save you the most time.
For starters, you won’t be manually entering each customer’s name and data manually into a video. Use a Personalised Video platform built for scale that seamlessly connects the data with your video footage.
Take a look at the example below from a travel company. In this video, the cruise line invites one of its Elite Plus members to experience the Galapagos Islands on its newest ship. Plus, the member receives a special discount offer for a companion, effectively promoting a new offer and rewarding their loyalty in the process. Referencing the member’s name, the trip they recently enjoyed and more make this personalised offer more compelling.
How To Automate Personalised Videos With AI
AI can automate much of the Personalised Video creation process, such as turning a webpage into a video with a personalised greeting in the intro or creating personalised ads for everyone on your subscriber list.
At Idomoo, our Enterprise AI Video tool can make video creative for you, including scripting, storyboarding and post-production. From there, the AI-created video can be connected to our platform for adding customer data — a process that’s also automated.
Our research has shown that consumers are ready for AI video. In fact, 65% of adults say they’re open to receiving videos created by AI. At the same time, 70% of consumers want AI content to be disclosed. Keep that in mind to strike a great balance between using AI and being transparent.
Personalised Video Automation Tools
Now, let’s talk about Personalised Video automation tools.
These tools come in handy when it’s time to automate portions of your video creation process. Every step that’s successfully automated can save a significant amount of time.
Our Personalised Video platform features a number of useful automation tools throughout. These tools range from the design phase to distribution. Let’s take a quick look at them.
- Automated audio leveling is like working with an audio engineer to level and equalise your audio properly throughout your videos. For instance, background music will automatically lower in volume during narration, then return to its original volume once the voiceover has ended.
- Automated trimming determines how long a scene should be based on the accompanying audio. This tool is especially useful for multilingual videos where footage may vary in length based on the spoken language being used.
- Enterprise AI Video is a tool that handles video content for you, generating your video script, visuals, voiceover and more.
- Integration hub is a one-stop destination for integrating your tech stack apps with our platform. The unique combination of tools you use could help you automate your process further. We offer other advanced tools, such as our API.
- Integrations make data ingestion, campaign setup and distribution easier. We integrate with a number of other tools, such as Salesforce and HubSpot.
- Developer APIs give you full developer control for several tasks including video generation, placeholder attributes, managing scene libraries and much more. With these, you can essentially automate your video production process.
- Live data can connect with your videos to update them in real time so your video always displays the most relevant data.
Let’s take a look at our automation tools in action. This gaming split-screen video showcases player engagement videos from Ubisoft. Notice that the videos in the grid are different lengths. Automation tools that can adjust the audio based on the voiceover if it’s longer in a certain language — or trim a scene when the audio is shorter — can save a significant amount of time.
Tools and Integrations That Speed Up Personalised Video Production
Beyond automation tools, it’s important to know what tools help to speed up your video production process. For instance, repurposing your video creative saves both time and money, since you already have the footage on hand. Our video platform can remix and repurpose this footage to move your process along more quickly.
Planning short videos and using video templates are two more practical ways to streamline the production process. Since 66% of consumers prefer short-form video content, short videos are a win-win all around. Plus, 95% of marketers say short-form video has performed well for them. And when it comes to using templates, a template can dramatically reduce the amount of pre-production time you spend on any given campaign.
Using a platform that offers fast rendering is also important for speeding your video creation process. This is crucial for real-time campaigns, when you’re generating millions of videos with the latest data as the customer clicks play. Our purpose-built, patented, GPU-based rendering engine can render in 100x real time. That means a one-minute video doesn’t take one minute to render — it’s 100x faster than that.
Ready To Automate Your Video Personalisation at Scale?
Regardless of the kind of Personalised Video you want to create — from personalised upselling campaigns to tutorials to those trendy year-in-review recaps — you need to think with scale in mind. The value of Personalised Video is a 1:1 connection for every customer, tailored to their needs and where they’re at in the customer journey, whether they’re still deciding or a long-time fan.
At Idomoo, our award-winning Next Generation Video Platform is built for Personalised Video creation at scale. No matter how large your audience, we can handle it, delivering a high-quality Personalised Video message for each individual.
Get in touch with us at the link below, and our team will be glad to show you a demo, share use cases and discuss pricing options tailored to your needs.
We can’t wait to help you get started!
