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How To Pick a Professional AI Video Generator
AI video has changed dramatically over the years — in 2023, it went mainstream, the same year we launched our AI video agent. There are a lot of options out there today. Here’s how to choose a tool that works for you.
AI Personalization Examples That Will Surprise You
Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of
21 Personalized Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. As McKinsey & Company reports, 71% of customers expect personalization. And that preference extends
How To Calculate Retention Rate: A Beginner’s Guide
If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,
Top 10 Interactive Video Software Tools To Try
When it comes to digital content, Interactive Videos are experiencing a surge in popularity, becoming a powerful tool for businesses and creators. Notably, a staggering 78% of consumers express interest in receiving Interactive Videos from brands, and this interest reaches an even higher level, at 88%, among the younger demographic
Marketing to Generation Alpha: Everything You Need to Know
Ambitious, empowered and now the largest generation in history, some 2 billion strong, Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from recycled
Customer Journey Personalization Tools That Scale
A decade ago, if you said “we do personalization at our company,” you might have meant dropping a first name in the subject line or greeting of an email. Maybe your company ran retargeting ads for buyers who visited your site or left something unpurchased in their shopping cart. It
AI Video for Financial Services, Explained
Think about the last bank statement you opened. Or the insurance policy you skimmed, nodded at and filed away without truly reading. Financial communication has a long history as dense paperwork that most of us never finish. The fine print is (in)famous for a reason. But people much prefer video
How To Pick a Professional AI Video Generator
Not long ago, AI video meant a 3-second clip that someone posted to socials with the caption “this is wild.” And it was wild. As a16z recalls, 2023 was the breakout year for AI video, the year that public text-to-video models gained traction. The catch was that most of them
AI Video for Real Estate That Sells Listings
The home search has lived online for years now. According to the National Association of Realtors, the first place 43% of buyers go isn’t an open house or a yard sign. It’s a screen. They scroll, they swipe, they form an opinion about a property in the time it takes
Why Your In-House Video Team Still Needs AI Video
If you have an in-house video team, you’ve probably heard about enterprise AI video tools. Maybe you’ve thought “that’s not for me.” After all, when you have a full-time studio of people, what do you need an AI agent for? It’s a fair question. And it’s come up a few
A Field Guide to AI Product Demos
Gartner’s most recent survey of B2B buyers found that 67% prefer a rep-free experience. In plain English, two thirds of the people your sales team is chasing would honestly rather not talk to your sales team. They want to see the product, click around, and decide for themselves. That’s a
The 8 Best Synthesia Alternatives in 2026
In January 2026, Synthesia hit a $4 billion valuation. TechCrunch’s take was that the company had found a “lucrative” business by changing corporate training with AI avatars. Lucrative, indeed. Synthesia stumbled upon a real need L&D professionals have: swapping dated formats like classroom-style slides and webcam recordings for AI presenters
AI Video Marketing Isn’t Just About Speed
A year ago, every marketer’s pitch to use AI for video would have sounded the same. Make videos faster. Make them cheaper. Make more of them. And that’s still a strong value proposition, part of what we like to call video velocity. But it’s not everything. The question now isn’t
Why AI Video Localization Is Magic (And How To Use It)
A lot about video can be hard. The script, the visuals, the voiceovers, getting approvals. Also, getting approvals. Honestly, that last is sometimes the hardest. Now AI is making a lot of it easier. If you’re using an AI video agent like Lucas (though there’s not anyone really like Lucas),
Choosing an AI Video Generator for Your Business
Not long ago, the idea of “AI video” meant an interesting, slightly surreal clip shared on Twitter (in the days before X) or elsewhere on socials. Then came 2023, the “breakout year” for AI video, as Andreessen Horowitz called it. Characters often had extra limbs, shapeshifting was common, text was