Over the past 300,000 years, modern humans have relied overwhelmingly on visual information. Our brains are masters at quickly processing images, shapes, colors, movement and facial expressions. Long before we had spoken language, we relied on visuals to make sense of the world and survive it. Even now, within 30
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
We’re often included in vendor reports by analysts covering “the best enterprise video platform.” It happened as recently as this year. In one report, I remember we were named a market leader in the industry alongside the likes of Brightcove, Vimeo and Kaltura. Great company to keep, but we don’t
Artificial intelligence is reshaping how we create and engage with content. In fact, the generative AI market is projected to reach $1.3 trillion by 2032. That’s a clear sign of growing momentum behind tools that make content creation — including video — more efficient and scalable. From generating custom avatars
From tailored recommendations by retailers to customized playlists by Spotify, personalized experiences are everywhere — and they’re embraced by today’s customers. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. In other words, personalization now must be an essential part of a brand’s CX and marketing strategy.
When it comes to healthcare-related communication, nothing is as important as clarity. People need to pay attention to and understand their treatment and next steps to take ownership of their care plan. That’s where Personalized and Interactive Video comes in. Data-driven video enhances patient communications with a more effective approach
Personalized Video combines the power of personalization with everyone’s favorite type of media: video. As with any form of content, adding personalization requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalization is a boon
When it comes to digital content, Interactive Videos are experiencing a surge in popularity, becoming a powerful tool for businesses and creators. Notably, a staggering 79% of consumers express interest in receiving Interactive Videos from brands, and this interest reaches an even higher level, at 88%, among the younger demographic
As tailored experiences become the norm rather than the exception, Personalized Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a
What if video were faster? As in, bringing your creative video ideas to life took less time and effort, and the path from inception to audience engagement was streamlined and swift. Imagine the potential — A/B tests with quicker turnarounds, marketing campaigns launched at the height of relevancy and hyper-personalized
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