It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven videos. The campaign, launched in collaboration with BT’s Division X Messaging Team and
A version of this article appeared in the news. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last
A version of this article originally appeared on Tech12. Today’s consumers are no longer brand loyal. Unlike the exhausting attempts of my parents’ generation to replace the cable company or their bank, the new generation of consumers can replace the service of any company with the push of a button.
Think about video. What comes to mind? Most likely, it’s a passive experience. Popcorn in hand, you click to watch a video, sit back and enjoy. But with the latest tech, video is so much more. Now, it’s where you go to get something done — just as you’d go
The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
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