Mastering Churn Analysis To Keep Your Customers Coming Back
Have you ever wondered why some customers leave your business, never to return? That’s what we’re here to talk about today: churn.
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Become an Expert in Interactive Marketing with These 5 Tips
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
The Secret to a Customer-Centric Digital CX Strategy
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
How To Build Brand Loyalty that Lasts in Today’s Digital Age
Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between
Why Healthcare Providers Must Rethink the Patient Experience
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
How Dynamic Videos Can Alleviate the Nursing Shortage
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
Credit Unions Gone Digital: How Video Adds a Personal Touch
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
Hello, Humblebrag: The Social Media Secret Top Brands Know
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
How Personalized Infographics Boost Your Content Marketing
Searching for the perfect compliment to your campaign? The answer comes in the form of a cohesive, customized image — a Personalized Infographic. It’s a visual element worth considering if you’re looking to bolster your content marketing. In fact, statistics show Facebook posts including an image receive twice as much
Why Insurers Need To Leverage Personalized Marketing
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalization in insurance is in demand.