The world of marketing is rapidly changing. Today’s consumers are more digital than ever, and they’re expecting brands to keep up. At the same time, consumers are also becoming increasingly savvy with their devices and are navigating through the digital landscape with ease. To meet these changing consumer expectations, you
The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that
Churn management is an important component of any business. Retaining customers is more costly than acquiring new ones, so it’s vital that you understand how to keep your current clients happy and engaged. To help your business drive long-term loyalty, we’ll cover how to perform and optimize churn management by
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to
Long gone are the days of Lloyd’s Coffee House, where risks and coverage were based on the best available information carried indirectly from the high seas.
Visual content is a powerful marketing tool. Add personalization to the mix — and you’re now not only catching your viewer’s eye, but also speaking to their individual needs and interests.
Millenials are growing up. Once stereotyped as teens who love to take selfies, this group looks a lot different today. Defined as the generation born from 1981 to 1996, millennials are now entering their late 20s to early 40s — and hold the most buying power of any generation.
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
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