Customer Experience Marketing for Better Business Results
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for
The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centers for help. It was a chance for businesses to shine —
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful connections even harder, especially between brands and consumers. A study conducted by PwC found that 59% of
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
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