It’s fair to say that no two people are the same. Each person has different interests and different perspectives. Advertisers have known this for years and have increasingly been applying it to their marketing efforts through personalized email campaigns, dynamic banner ads, dynamic keyword insertion and other personalization technologies. But
adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers – something that goes beyond the standard freebies giveaway.
Ask most people about their pensions and their eyes glaze over. It’s all too complicated, you hear them say, for somebody who isn’t a pro… And this is despite 90% of employees ranking pensions as one of their most important benefits. But pensions are complex, driving engagement levels as low
People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming
Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform.
It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only
We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any
So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as
Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For
The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect
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