A whopping 66% of customers have not digitally engaged with their utilities provider in the past year. 41% of respondents say this is because they feel the digital experience offered by their utilities provider is downright difficult compared to other industries.
Would anyone be offended if we said insurance isn’t always the most exciting conversation topic? Insurance is an important – frequently essential – part of life, but that doesn’t help the fact that many people would choose visiting their dentist over understanding pages upon pages of their policy details.
Cadbury, a Mondeléz International Inc. brand, is the second largest confectionery brand in the world, operating in more than 50 countries worldwide. They’re well known for their clever and creative marketing and advertising campaigns. But they might have outdone themselves this time.
As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.
What would make people save more for retirement? To put money away for the future, savers need to give up something today.
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