The world of marketing is rapidly changing. Today’s consumers are more digital than ever. They’re flitting back and forth between in-person and digital interactions with ease and expecting brands to keep up. In fact, research shows that since the pandemic, over a third of Americans have made features like buying
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Content marketing is a must-have for brands. In fact, it’s widely considered to be one of the best ways to market your product or service in this day and age. A majority of enterprise marketers say they’ve effectively used content marketing to create brand awareness (86%) and generate demand and
When it comes to patient care, what happens outside the doctor’s office matters just as much as what happens inside it. From following post-op care instructions to navigating chronic conditions, patients are expected to take an active role in their health, but they’re not always equipped or motivated to do
It’s been nearly 100 years since “talkies” put an end to the era of silent films. Since then, movies, television and online videos have used the powerful combo of imagery and sound to bring stories to life. From blockbuster films to quick clips on social media, video has become one
The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected
Every marketing and sales team understands the pressure to continuously generate leads and increase sales. While customer retention and delivering a seamless, top-tier customer experience remain essential for long-term success, the reality is that B2C lead generation campaigns continue to be a top priority for many companies. But what exactly
When people think about top-tier customer experiences, utility companies probably aren’t the first that come to mind. But maybe they should be. After all, they’re the most essential. Unfortunately, customer satisfaction in the utility industry has been on the decline for years. According to J.D. Power, overall customer satisfaction has
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