9 Examples of Customer Engagement That Go Beyond the Norm
In a world filled with brands vying for attention, some exceptional players have gone above and beyond to keep their customers hooked. Curious what that looks like?
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The Psychology of Retirement Savings (And How Video Helps)
What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.
Why Video Is the Key to Emotionally Charged Creative Marketing
Who else loves the feeling of sitting in a crowded movie theater, eagerly waiting for the lights to dim and the screen to come alive? For a few hours, you’re transported to a whole new world — laughing and crying at a bunch of scenes on a screen. How did
8 Steps to a Digital Customer Engagement Strategy That Actually Works
In today’s hyper-connected world where attention spans are shorter than ever, businesses must adopt innovative approaches to captivate and retain their customers. This is where an effective customer engagement strategy steps in as an essential ingredient for success.
A Better Customer Onboarding Experience: 7 Examples We Love
What if onboarding could be more than just a tedious task? What if it could be an exciting and enjoyable experience for both the customer and the brand?
The Secret to a Customer-Centric Digital CX Strategy
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
Marketing to Generation Alpha: Everything You Need to Know
Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from
How To Nail Your Video Content Strategy
We’re living in a fast-paced world, and video is the best medium for communicating messages at tempo. Whether it’s a warm welcome or an in-depth explanation, it’s clear that customers want more video content from brands — over 60%, to be exact. And it’s no secret that this strategy pays
5 Top Tips for Boosting Your Customer Lifetime Value
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
Retention Marketing: Tips and Tricks for Long-Term Loyalty
While many business owners focus on marketing their products and services to new customers, it’s important to pay attention to the customers that you already have. Your current customers are a source of repeat sales, whether you’re selling physical goods or digital marketing services. Good retention marketing practices help you